Headquartered in Brussels, AppTweak was founded by Olivier Verdin and Sebastien Dellis in 2013.
AppTweak was initially a side project called the “ASO Toolbox”. It generated an instant App Store Optimization report with actionable recommendations for apps and games on the Apple App Store.
As the interest in app store optimization grew, AppTweak added more and more features to its platform to help users make their apps and games stand out in the app stores.
Funding and growth
The first employees were hired in 2014 and AppTweak officially became a paid platform.
The company raised a total of $1M in August 2015 from Xavier Huerre, Cindy Naegel, Be Angels, Brustart and the Belgian media group Rossel.
Things moved fast from there. AppTweak launched new features, added more languages and countries and continued to create rich content to educate mobile marketers on app store optimization and user acquisition.
Today and Tomorrow
Today, AppTweak is a leading ASO tool with a full suite of features including ASO, Search Ads, Market and App Intelligence.
We’re a profitable and fast-growing company supporting over 1,200 customers in more than 70 countries. We have a team of 30 people with offices in Brussels and San Francisco.
AppTweak has been awarded “best ASO tool” by the App Growth Awards community and was recognized as the 6th fastest-growing technology company in Deloitte Belgium’s Fast 50 competition.