How it all started.
Headquartered in Brussels, AppTweak was founded by Olivier Verdin and Sebastien Dellis in 2013.
AppTweak was initially a side project called the “ASO Toolbox”. It generated an instant App Store Optimization report with actionable recommendations for any iOS app in the US.
Since ASO was still in its early stages, the company’s first challenge was to educate app marketers and developers on its importance in the mobile user acquisition funnel.
AppTweak launched its resourceful ASO blog very rapidly, offering educational content on App Store Optimization and gathering more and more readers.