ASO Blog

5 Steps to Boost App Downloads with Localization!

Wed 7 Feb 2018, 2:57 PM - laurie

Guess what? We’ve added 2 new languages to our Keyword Tool! You can now find the best keywords for your app in Greek and Turkish. Along with this news, we wanted to give you a refresher on how to effectively boost your app downloads with App Localization! Discover our 5-Step strategy below!


App Localization, much more than App Translation

Today, we’re happy to introduce you to 2 new languages available on our Keyword Tool: Greek and Turkish. You can now use our indicators and suggestions to localize your app in Greece and Turkey effectively.

As you may already know, localizing your mobile application in various countries requires some work and resources but it can boost your app installs drastically. You however have to make sure that your strategy is build on reliable data.

App localization is a great and cheap way to increase the number of your app users across the world. It is the process of optimizing and adapting your app’s metadata (app title, subtitle/short description, description, screenshots, keywords, etc.) to a specific region in order to acquire users speaking another language.

However, don’t fall into the trap! Localizing an app is not about using Google translation. It would be great if it was that easy, but it’s not, unfortunately!

If automatic translation can be a quick way to understand the global meaning of a word or sentence, it remains very misleading when it comes to find the right equivalent terms from one language to another, with the same impact.

Hopefully, tools like AppTweak can help you take the best data-driven decisions to localize your app.

Discover our 5-Step strategy to boost your organic downloads with app localization!

Step 1. Conduct in-depth research and analysis

The first step in building an effective app localization requires doing an in-depth analysis of the trends and cultural differences in the regions you are targeting.

This step is very important to create your app’s visuals (icon, screenshots, app video), as codes and color nuances vary from one region to another.

Also, a keyword can be very popular in one country but not so much in another. For example, if you have a worldwide sports news app, the keyword “baseball” will be much interesting to target in your US store listings than in European countries, as baseball is much more popular in the United States than it is in Europe.

Step 2. Create a semantic dictionary

Once you’ve made your research, it’s time to create your semantic dictionary: a big bulk list of keywords (about 100-200 per app/country/language).

This list should include all the most relevant terms to your app, directly or indirectly linked to your app’s universe and purpose. Basically, any potential search queries that would lead to an app like yours.

Of course, if you don’t speak the language, start with a very rough draft in your mother tongue.

Try coming up will all combinations possible, including single keywords, broad keywords and long tail keywords (niche keywords).

Step 3. Hire a native speaker

From there, the ideal strategy is to hire a native speaker, preferably originating from the country you target. Ask them to translate your semantic dictionary and to give you a few additional synonyms and variations for each keyword and key phrases as well.

In case you don’t have the budget for that, consider using Google Translation for this step, but make sure to follow step #4 vigorously before choosing your keywords.

Step 4. Use AppTweak performance indicators to make your final selection

Once you’ve completed all 3 steps above, it is time to start looking at the actual data using AppTweak Keyword Intelligence Tool. This step is highly important as it will help you making your final keywords selection.

Before anything else, make sure to set the proper configuration on AppTweak by selecting the app, device, country and language you want to work on.

Read more: Why is it important to select the right country and language on my ASO Report?

Under the “Keywords" tab, add your entire list of keyword in the Keywords Analysis table. You can easily copy/paste your keywords (comma separated).

From there, it’s time to complete your list with additional keywords coming from our various keywords research sources (App Description, Downloads, Ranked Keywords, Category Keywords, etc.)

Click on each keyword you want to track (tracked keywords are highlighted in blue).

What’s great is that you can spy on your competitors keywords very easily, and therefore, complete your semantic dictionary with relevant terms.

Read more: How can I spy on my competitors’ keywords?

Once your list of keywords is complete, check all the different indicators provided in the Keywords Analysis table.

You can use our unique Keyword Research Methodology that we describe in this article right here: How can I find the best keywords for my app?

Step 5. Monitor, Iterate, Update and Repeat

Once you’ve launched your new app update with your localized keywords, wait about 4-6 weeks and track the results.

Here again, AppTweak provides all the tools and data to facilitate your job! Discover our Keywords Monitoring features here.

We advise you to iterate this process regularly if you want to maximize your results. Both the Apple App Store and the Google Play Store are fast-evolving ecosystems, in which trends and rankings constantly change.

It is thus crucial to update your app regularly in order to stay up-to-date with the latest algorithm changes to outrank your competitors effectively.

16 languages now supported, what’s next?

We’re very happy to fully support 16 languages on our ASO Tool today!

  1. English
  2. French
  3. Dutch
  4. German
  5. Spanish
  6. Portuguese
  7. Italian
  8. Russian
  9. Danish
  10. Swedish
  11. Polish
  12. Indonesian
  13. Norwegian
  14. Finnish
  15. Greek
  16. Turkish

If you want to read more on some of our languages releases, check out these articles:

Guess what? We’re already working on adding more!

We would actually love to hear which languages you’d like to see on AppTweak. As you know, we always work according to our customers requests!

Tip: Don’t forget that you can already get some indicators on any other language and alphabet. Simply choose the country you want for the app of your choice and select the “English” version. In the Keywords Analysis Tool, copy/paste any keyword you want to track (in any language/alphabet): you’ll get the app keyword ranking and the total number of app results for that keyword.

That’s all for now but we’ll be back soon with lots of new features for you!

▶ Show me the new languages! ◀

Which other languages would you like to see on AppTweak? Let us know in the comments below!

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App Store Optimization ("ASO") is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App Store Optimization is the mobile equivalent of Search engine optimization. Specifically, App Store Optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app. - From Wikipedia, the free encyclopedia.