ASO Blog

A 4-Step Approach to Creating Your First App

Wed 10 Aug 2016, 9:45 AM - andrew

This week, we’re having the pleasure to welcome a new guest post from Andrew Gazdecki, founder and CEO of Biznessapps, mobile app builder for small businesses. You have a brilliant app idea but have no clue where to start? Read this post and learn how to create your first app.


If you got entrepreneur in your blood, I would be willing to bet that there are nights you are up late because your brain won’t shut down it’s idea section. As mobile continues to simplify the lives of consumers, ideas for mobile apps are becoming quite common.

But, ideas are only good when they come to fruition. So what’s the trick to turning your mobile app into a functioning member of the mobile world? Follow these steps, and your app will go from your mind to the market in no time at all.

Get a Notebook, Go to the Coffee Shop, Sit in the Back, and Stay Away From Technology

All too often when young thinkers embark on their journeys to bring life to their ideas, they dive in headfirst. Well, you know what happens when you dive in head first without testing the waters—you end up in over your head. The same is true when you are looking to develop your app.

Start by drafting your ideas in a notebook.

A quick Google search can direct you to a checklist to help you think through your ideas before you start developing. A good plan is always the first step to success.

Develop Your App to Meet Your Specifications

Now that you have your plans drawn out, you can turn on your computer to begin bringing your idea to life. The first thing you need to do is find the right app maker. These services make creating your app simple with drag and drop features and customizable templates to make your app unique.

Make sure you choose a company that offers third party integrations so that as you grow your app, you can integrate popular features with it. Some DIY app makers offer third party integrations like email, YouTube, Groupon, and even your camera.

Even if your initial development does not require third party extensions, selecting service that offers them can come in handy for the future of your app. Remember, there is always room to expand.

Take Your App to Market

Now that your app is done, you need to get it to market. Since there are no express shipping options that come to pick it up and takes it to the store, you have to learn the ropes for this step as well.

There are two stores you should get your app into to start – Apple’s iOS Store and Google Play. Getting a store front in these markets are not free, but they are not an overwhelming expense either. Apple charges $99 and Google chargers $25.

Optimize Your App for Search Engines

Just like a brick and mortar business, your business as an app owner is not something that you build and walk away from. How do you market an app? You have to keep your app optimized so that people know it exists. To do this, you use a concept known as App Store Optimization (ASO).

App Store Optimization can help your app rank higher in search queries than your competitors. When you examine how your app is ranking in searches, and you make the appropriate changes, you are optimizing your app to rank higher.

Additionally, when you use keywords in your description, and you display your app with quality screenshots that showcase what it looks like, you are helping to boost its rank.

I would strongly recommend using AppTweak. They offer a powerful App Store Optimization platform and keyword tool helping to increase your app store rankings and organic downloads.

Lastly, showcasing your reviews is another great way to boost your apps’ appeal to users. Studies show that consumers use reviews a guide to help them decide what to download. So, make sure that you show off those good reviews.

Conclusion

Like any venture, your app experience will have reap both success and failure. That’s just business. But by staying on top of what is trending in the market and by not being afraid to take risks, you can develop an app that simplifies the life of many.

Who knows, maybe you have the next Uber hiding out in your brain. The truth is, you won’t know until you try—so get out of your own way and get planning.

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App Store Optimization ("ASO") is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App Store Optimization is the mobile equivalent of Search engine optimization. Specifically, App Store Optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app. - From Wikipedia, the free encyclopedia.