ASO Blog

Apple Exact Search Volume Now on AppTweak!

Mon 3 Oct 2016, 4:04 PM - laurie

This is probably one of the biggest news we ever announced…

AppTweak is the first ASO tool providing the exact Keyword Search Popularity as provided by the Apple App Store!

Wait no longer and benefit from this huge opportunity to boost your app’s discoverability and stand out from your competitors. All details below.


Keywords Search Volume, Now 100% Accurate on AppTweak

Data accuracy is our main concern at AppTweak. Since always, we have tried to provide our users with the most accurate Search Volume estimation by providing a constantly evolving unique formula integrating multiple parameters.

Until last Thursday (September 28th, 2016), Apple kept secret keyword Search Volume. However, with the recent introduction of Search Ads, Apple has started to offer Search Popularity for any English keyword.

Search Popularity is a relative indicator of a keyword’s popularity in App Store searches. It is very helpful in order to make an effective keywords selection as it tells which keywords might be the most important to target.

This data has been awaited since a long (long) time by any App Store player. It is not only helpful for Search Ads keywords, it is also insightful in terms of App Store Optimization (ASO). Indeed, keywords optimization is one of the main challenges in ASO as it implies to find relevant, low-competition but also popular keywords.

Good news for you: this precious indicator has already been integrated to AppTweak Keyword Tool and it is now 100% available for all English keywords. This indicator is provided for single keywords but also for combined and long-tail keywords.

Note: We should expect from Apple to provide Search Popularity for other languages in the coming future… Be sure that AppTweak data will follow accordingly! Until then, the Volume for other languages is still relying on our own formula.

Hurry up! Go and Update Your ASO Keywords!

If you’re willing to increase your App Store visibility and your app users, don’t wait any longer. Indeed, this is all very fresh and it represents a huge opportunity for you.

Your competitors are probably not even aware of this news. Benefit from this amazing occasion to make an update of your keywords according to the new Volume indicator provided by AppTweak.

Getting a precise indication of a keyword’s Volume of Searches is extremely helpful as it tells you which keywords are often searched and typed by App Store users. You will therefore have more chances of driving organic traffic through high-volume keywords than with unpopular terms.

Again, make sure to choose highly relevant keywords that are not too competitive. For that, check our Competition and KEI (Keywords Efficiency Index) indicators before making your keywords selection.

Where can I find the New Volume indicator on AppTweak?

The Volume is located at the exact same place as before. Simply go on your app’s ASO report, click on the “Keywords” tab and go to the “Keywords Analysis” tab to view any keyword Search Popularity.

We’ll keep you posted on the addition of other languages as soon as Apple provides them. Let us know your feedback please!

What do you think of this huge news?

▶ Check My Keywords Search Popularity ◀

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App Store Optimization ("ASO") is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App Store Optimization is the mobile equivalent of Search engine optimization. Specifically, App Store Optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app. - From Wikipedia, the free encyclopedia.