ASO Client Testimonial: Ekaterina from Rocket InternetWed 14 Mar 2018, 3:56 PM - ekaterina
I have started working on ASO 3 years ago when I joined Rocket Internet. It was the first project I had - to set up the process of ventures support in ASO and the benchmark, find the tool and establish the relations with them.
Market research showed:
AppTweak met the last criteria from the beginning (the first meeting), and after discussion of the methodology of getting the data and features expansion plans - it was obviously the best fit for our requirements.
Look at your competitors (for getting ideas, standing out from the crowd, etc), don’t start with classic off store A/B tests when there’s not enough users, localise as much as possible (logo and creatives too).
Setting up a benchmark across all companies - as a document with a score and side by side comparison of apps it has much bigger impact on the decision-making when it comes to ASO managers proposals to CMO (invest in ASO, change creatives, etc.). It’s easier to see the results, impact and get approval.
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Open the black box of search ads, trying to define the structure and strategy of the most effective and efficient work with it. Simply by trying - the more accounts to work with - the more experience and basis for the conclusions.
It’s not just business contract, it’s personal touch; openness regarding the data; constant tool improvement.
Some art-related app. With the historical data (artists names, works, movements) presented in a more interactive way (look at old Polyfauna app - it’s intuitive).
Keep working, guys! You’re the best :)
Got questions for Ekaterina? Feel free to ask them in the comments below!
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© 2013 - 2015 AppTweak. All rights reserved.App Store Optimization ("ASO") is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App Store Optimization is the mobile equivalent of Search engine optimization. Specifically, App Store Optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app. - From Wikipedia, the free encyclopedia.