Worked with ASO for about a year. Got into ASO through working at Mobile Growth Consultancy Phiture - was always generally interested in the app industry and ASO offers a lot of opportunities.
We use AppTweak amongst other tools to delve into keyword optimization for various clients. It offers some great features in terms of competitor insights, visibility scores etc. In particular, it’s UI is simple and straightforward.
Start by dividing ASO into individual activities - what can you do to increase your visibility, which tools can you use. In terms of keyword optimization start with the App Store. Same goes for conversion what can you do to increase it - start by looking at Play Store experiments. Start with a small set of tools. Great first start is Phiture’s Advanced App Store Optimization ebook.
Tracking competitors and continuously gathering intelligence through different methods has helped us get that competitive edge.
▶ Need help for your ASO? Check our ASO Keyword Research Methodology!◀
How to handle the new keyword install data from Google Play for different apps. Analysing in-depth how well the data can be trusted and also comparing cross-platform.
Analytical, Comprehensive, Simple.
Got questions for Pablo? Feel free to ask them in the comments below!
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© 2013 - 2015 AppTweak. All rights reserved.App Store Optimization ("ASO") is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App Store Optimization is the mobile equivalent of Search engine optimization. Specifically, App Store Optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app. - From Wikipedia, the free encyclopedia.