I got involved with ASO in early 2014 when it was very much at its infancy and the term was still being used as a buzzword in the mobile app industry. Fast forward 4 years, and I have witnessed the evolution of the app stores, emergence of ASO-platforms, and maturation of ASO practices. It is constantly changing with challenges and it remains to be an exciting space to be involved in.
Not every app wants to plug into an ASO platform with their developer console information in order to perform ASO. Unfortunately, a lot of platforms out there rely on this to offer their customer meaningful data. AppTweak is different as it allows us to gain valuable insights for our ASO strategy without the need to connect our clients’ developer accounts into the platform.
We have created a bespoke, in-house ASO scoring tool that allows us to diagnose any iOS or Android app and quantify its current level of optimisation as well as potential quick wins and opportunities. This has allowed us to demonstrate to numerous businesses where their optimisation priorities should lie before even beginning with their ASO activity.
The biggest challenge will be to effectively isolate and attribute our ASO activity to changes in app store performance whilst running a host of paid marketing activity - and then tying this back to ROI.
Feature rich. Innovative. Supportive
An app that could make use of wearable technology to record dreams whilst the user is asleep and play this back in video format afterwards.
Got questions for Rishan? Feel free to ask them in the comments below!
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© 2013 - 2015 AppTweak. All rights reserved.App Store Optimization ("ASO") is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App Store Optimization is the mobile equivalent of Search engine optimization. Specifically, App Store Optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app. - From Wikipedia, the free encyclopedia.