ASO Expert Interview: Johannes von CramonTue 7 Mar 2017, 11:44 AM - laurie
This week, we’re having the pleasure to present you to our German ASO expert Johannes, from Growfirst. Discover his background, app marketing experiences and insights on organic growth strategies.
I’m 25, from Munich & began my journey in the field of app marketing during the 6. semester of my bachelor’s degree. Back then I worked at the mobile development agency NEXT Munich as an inhouse consultant regarding mobile acquisition and retention strategies. More or less exactly 12 months ago my former boss, my friend Benjamin Günther and I decided to co-found the new consultancy Growfirst with a strong focus on organic growth strategies and a data driven approach.
A little bit more than 2 years now.
Being a digital native I was always highly interested in mobile, especially since the app store launch in 2008. But as I recognised how important it is for a successful app to have a decent marketing strategy and how badly they are enforced by german publishers I wanted to bring those Silicon Valley growth stories to our neighbourhood.
Mobile is eating the world, but also changing pretty quick. With all the new technologies on the rise like IoT, VR, Chatbots etc. the app stores might loose some traffic to other platforms in the future. Nevertheless, organic search will stay one of the most important acquisition channels for every business and there will always be some kind of a showcase with icons, screenshots, videos etc. to give users a preview of the UX. For app marketing in general it’s the same thing. New strategies will evolve and existing one will have to change due to their circumstances.
That depends on where you’re standing right now. Generally speaking the focus should be on really doing stuff instead of just talking about it. Almost everything in app marketing comes down to testing. In order to receive valuable insights you have to get your key metrics and tracking straight first.
We’re discovering great apps on a daily basis, but from a personal perspective it was definitely the relaunch of Outbank. Great work in terms of ASO, UI and UX. One of the few which made it to my relevant set last year.
This one is actually still going on as we speak. We’re supporting a national supermarket chain on the makeover of their ASO and set the goal to beat their strongest competitor in search visibility. The update isn’t live yet, but I’m quiet confident at this stage.
In the last year we tried and compared almost every keyword tool out there and sticked to AppTweak since day 1 of our trial period, because it’s more intuitive and reliable than it’s competitors. My favorite feature is the keyword suggestion tab since those are very important to an agency like us with clients from different verticals.
Updates to a new version of you iOS app can boost your search rankings as they count as “little downloads”. The more and faster, the better. So please put some more thoughts in your update descriptions than “minor bug fixes” and increase your app’s retention simultaneously.
Johannes is working with Benjamin Günther (also an AppTweak ASO Expert) at Growfirst, data drien app marketing agency. Feel free to contact them if you need help with your ASO and app marketing strategies especially in the German market.
Want to contact Johannes? Find all details on his ASO Expert profile page.
© 2013 - 2015 AppTweak. All rights reserved.App Store Optimization ("ASO") is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App Store Optimization is the mobile equivalent of Search engine optimization. Specifically, App Store Optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app. - From Wikipedia, the free encyclopedia.