ASO Blog

ASO: Monitor, Measure, Track, Repeat

Wed 25 Feb 2015, 3:42 PM - laurie

This week, we’re proud to collaborate once again with AppsFlyer, Mobile and App Analytics expert. Discover the first part of our guest post dealing with App Analytics and ASO. Read the rest of this blog post here.

The popularity of mobile apps continues to grow, keeping pace with the ever increasing public demand. Actually, we count more than 85 billion apps downloads on the Apple App Store since its launch in 2008.

App Store Optimization (ASO) is getting increasingly popular. This trending technique is the mobile equivalent of what SEO is to websites. It involves the optimization of the different factors impacting the App Store algorithm (app name, keywords, screenshots, ratings & rankings, etc.).

Today ASO is absolutely indispensable in any app marketing strategy. Indeed, when a new app lands on the Apple App Store or Google Play Store, it is confronted with around 1.4 million other apps in each store. Hopefully, these apps are not all competing for the same market, but still, the competition is absolutely huge inside any app store category.

Given the fact that 63% of apps are discovered organically by general browsing or search within the App Store, app store discoverability should be a top priority for any app developer or marketer. And this is precisely what App Store Optimization is about.

Optimizing an app is a long process and it should not be taken lightly. Expecting to see fantastic results after tweaking a few keywords is absolute nonsense. ASO should be integrated into a strong app marketing strategy. Of course, the app itself should be worth downloading.

It’s All About Data

Before getting started with ASO, it is highly important to (…)

Read the rest of this blog post on AppsFlyer blog.  

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App Store Optimization ("ASO") is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App Store Optimization is the mobile equivalent of Search engine optimization. Specifically, App Store Optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app. - From Wikipedia, the free encyclopedia.