ASO Blog

ASO: The Ultimate Guide to Boosting your App

Fri 6 Jan 2017, 12:09 PM - laurie

To start this new year 2017, we had the pleasure to contribute to WooRank’s blog (SEO checker platform). For the occasion, we thought of providing a thorough recap of the latest ASO best practices. Find everything you need to know in this ASO guide to boost your app in 2017.

Read the entire post on WooRank’s blog.


Did you know that there are now over 2 million apps on the Apple Store and Google Play Store? There’s so much competition that it’s very often difficult for app developers to make their apps stand out.

Facing this vast choice, users quickly find themselves overwhelmed and don’t always end up with the results they expected from their search.

Victims of their own success, Apple and Google, the two current market leaders, have been trying (and not without difficulty) to improve their experience since they launched. The algorithms that Apple and Google’s online stores employ are therefore regularly updated.

App Store Optimization (ASO) is the technique that allows you to optimize the different features of an app, which have been considered by an algorithm, in order to make the app more visible and therefore, increase the number of organic downloads.

Understanding how algorithms work

Apps are indexed and classified according to an algorithm which is unique to each store. These algorithms consider various features of an app in order to give them a higher or lower visibility.

This was how the term App Store Optimization (ASO) was born. This technique has steadily become a popular practice, alongside Search Engine Optimization (SEO).

Indeed, just as SEO does for websites on search engines, ASO aims to increase the visibility of apps within app stores. The goal is therefore to boost their position in the different categories on the respective stores, and in relevant keyword searches.

The main features that can be optimized according to best practice are as follows:

1. The app’s icon

The icon is the first feature that the user sees when browsing the store. It therefore, generally, provides users with a first impression of the app, and so it must be perfectly designed.

It’s important that the app’s logo reflects its essence and complements the title. The user should very quickly be able to understand what the app offers, so it must show the essential information without using any text.

The best practice is to focus on a simple design, of high quality, in line with the design and feeling of the app. This must all be done whilst respecting the dimensions required by the app stores.

The app’s icon will be constantly displayed on the user’s screen once the app is downloaded so it must be visible and distinctive against various backgrounds. It’s therefore important to do several tests and it could prove useful to use a border.

2. The app’s title

Once the icon has caught the eye, the title is quickly searched to provide the final information. As well as being unique, descriptive, and coherent, the title must make sure to include the most relevant keywords for the app.

Whether on the Apple Store (max. 50 characters) or the Google Play Store (max. 30 characters), the app’s title is an essential feature for reference. The keywords that it contains will be considered by the algorithm which will then classify the app in the search results.

Given the restricted number of characters that can be used, it’s vital to focus on the 3 or 4 most important keywords.

Finally, it’s particularly important to avoid special characters since the app’s name is repeated in the app’s webpage URL (on iTunes or Google Play). If it’s not correctly recognized, the app can only be referenced using the app ID, which is bad for the SEO.

3. The app’s description

Although the first two features listed have the same role in the Apple and Google store algorithms, the description is treated differently.

The description is actually not taken into consideration by the Apple Store algorithm. However, as each app is indexed online using the product page, SEO mustn’t be forgotten. That’s why it’s still important to optimize an Apple description with good keywords.

Despite this, the description (along with the title) is the most important reference location on the Google Play Store. Just as for SEO, keywords must be […]

Want to learn more? Read the rest of this post on WooRank’s blog.

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App Store Optimization ("ASO") is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App Store Optimization is the mobile equivalent of Search engine optimization. Specifically, App Store Optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app. - From Wikipedia, the free encyclopedia.