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2015-07-03 11:16:24 +0200 - laurie

Once again, we’re having the pleasure to collaborate with AppLift - mobile app marketing platform. This guest post reviews the four most important things to do before your app launch. A great pre-launch strategy can help growing your user base before the app is even on the store yet. Read the rest of this post on AppLift blog.

As an app developer or marketer, do you know how important it is to have strong app launch strategy?

With more than 1500 apps launched every day both on the Apple App Store and Google Play Store, needless to say that succeeding in the app world is incredibly challenging.

It is not only about crafting a great app: every element surrounding your core product should be maximized in order to increase your chances of success.

Marketing your app is crucial. It does not only start when your app is in the store. There are many actions that can be undertaken before your app is even finished. You need to get your app ready to compete with 1,5 million other apps.

Your app marketing strategies should therefore start early: 6-8 months before the launch is recommended.

Here are 4 great recommendations that will help you create a strong pre-launch strategy. 

#1: Invest in Market Research 

Before anything, it is absolutely essential to know the market you’re going to deal with. Not only  will this help you understand your target audience, it will also help you stand out from your competitors.

Start by taking the 10 best apps from your app’s category. Analyze and study their features and app marketing strategies. The point is to get inspired from the characteristics that made them popular. Use an excel sheet to note everything down.

It’s also important to take a few competitors that are less successful. The point here is to find out where are their flaws and what mistakes they’re making so that you can avoid repeating them.

Don’t forget to monitor their reviews and ratings. Try to focus on the recurring missing features that are mentioned by users so that you can eventually provide them within your app. Also, pay a lot of attention to bad reviews and listen carefully to what users are saying.


Want to know more? Read the rest of this post on AppLift blog

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App Store Optimization ("ASO") is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App Store Optimization is the mobile equivalent of Search engine optimization. Specifically, App Store Optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app. - From Wikipedia, the free encyclopedia.