ASO Blog

Introducing Download and Revenue Estimates

Thu 20 Oct 2016, 2:55 PM - laurie

Wondering how many times an app has been downloaded? Wondering how much your competitors are making on the Apple App Store? We’re happy to announce that Download and Revenue estimates for all apps are officially available today on AppTweak! All details below.


App Store Intelligence data

A month ago, we were launching our unique Analytics section with brand-new Advanced Analytics and Conversion Tracking features, allowing to get deeper insights on any app’s performance.

By synchronizing to your iTunes Connect account on AppTweak, you can explore and monitor your own app’s rankings, impressions, pageviews, conversion rates, downloads and revenues, for any given period of time across all countries.

Guess what? It is now possible to spy on your competitors’ performance too!

You can now get some accurate download and revenue estimates for any app of the Apple App Store.

These data are already available for 14 countries and we are going to add more very soon!

Here’s the list of the supported countries:

Also, we’re already working on providing Google Play download and revenue estimations.

Huge Competitive Advantage

Understanding how your own market is evolving is extremely important in terms of app marketing and ASO strategy.

Getting insights on how many downloads similar apps are getting and how much they make will serve you in many cases.

Indeed, this can help you determine where your app is standing amongst others on market, as it enables you to see if you’re outstanding your competitors or, on the opposite, if your app is at the end of the tail.

These data also give you deeper insights on other numbers that you may have always wondered: what is the amount of downloads required to make it to the Top Charts or how seasonality can affect revenue for instance.

You can also compare app downloads and revenue distribution across countries and categories and also check which apps (or publishers) are really working and which are not. This can also help you understand which apps are trending and growing in popularity in the Store, and which ones have faded.

By integrating these data in your app marketing and App Store Optimization (ASO) strategies, you will gain a huge competitive advantage. You can learn from your competitors’ marketing experiences easily and see if their marketing budget spend and efforts were worth it in terms of ROI (Return on Investment).

If you’re a researcher or an investor, our download and revenue estimates can help you find undisclosed opportunities and better understand the market.

Machine Learning Technology

The download and revenue estimates that we provide rely on machine learning. Based on the data we already have, we were able to build a neural network that learns from the existing data in order to make predictions and estimations.

We always do our best to deliver the best and most accurate data possible. This is why we took our time to build, test and optimize our algorithms and estimations.

How does it work in practice?

Exploring download or revenue estimations on AppTweak is extremely easy. Simply search for the Apple App Store app you want to spy and track. Then, click on the “Analytics” tab.

From there, you’ll be able to get the exact same data and features as you would if it were your own app (through iTunes Connect synchronization).

1. Downloads

To view app downloads, click on “Download Estimates”.

This section gives a great overview of any apps installs and global presence.

The first graph displays the total number of app downloads and the daily downloads. Mouse-over each portion to see the exact data per day.

The data presented in this graph are displayed in a detailed table right below as well.

By clicking on the “Map” button, you get a handy world map allowing you to view the app’s downloads all over the world. This gives you a nice overview of its worldwide performance.

Here again, the data presented on the world map are also displayed in a detailed table right below.

2. Revenues

To view app revenues, click on “Revenue Estimates”.

Similar to downloads, the first graph displays the app’s total and daily revenue (in USD) for a specific period of time.

And again, you can view the app’s worldwide revenue estimates on a world map. Here as well, if you mouse-over any country, you get the exact revenue per country. The table below offers another view of the revenue data.

As usual, you can export each of these graphs and tables in just a click.

The most affordable App Store Intelligence data on the market!

Our new download and revenue estimates are included in our Guru (299€ per month) and Enterprise (599€ per month) plans. In other words, they are not part of a separated pricing solution, so each of our existing Guru and Enterprise customers will be able to benefit from these data at no additional charges.

If you are on the Starter or Pro plan, we invite you to make an upgrade if you want to unlock these data.

Wait not longer! Subscribe or Upgrade to benefit from these new valuable data.

Want to see it in action? View our free example: Hay Day app’s Download and Revenue estimates.

So what do you think of these new data?

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App Store Optimization ("ASO") is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App Store Optimization is the mobile equivalent of Search engine optimization. Specifically, App Store Optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app. - From Wikipedia, the free encyclopedia.