ASO Blog

​iOS9: 3 New Opportunities for App Developers

Fri 27 Nov 2015, 2:35 PM - laurie

Here’s our new guest post published on AppLift. This article is a re-write of our previous post on the new Apple’s OS. Find out 3 big opportunities for app developers brought by the new capabilities and features of iOS9.


Apple’s latest operating system, iOS9, was introduced at the annual Apple’s Worldwide Developers Conference Keynote, held on June 8 in San Francisco.

Since the general launch in September, we’ve observed an impressively quick adoption rate: there are now more than 67% of devices that are running on iOS9. Surprisingly enough, iOS9 is also supported on “older” devices such as the iPhone 4S and the iPad 2.

Although iOS9 is not significantly different from iOS8, we must admit that several of its new features and enhancements to stock applications are reshaping users behaviors within their device, which is becoming increasingly intelligent.

Indeed, throughout this release, Apple sought to integrate intelligence on its new OS to get closer to its users and learn about their habits and preferences. The whole point is to simplify the users’ daily routine and everyday tasks by providing with intelligent and contextual responses.

Many improvements were therefore brought to Siri, Search, Apple Pay, Maps and more. As stated on Apple’s official website, “the more you do with iOS 9, the more you’ll wonder how you ever did without it.”

These new changes represent new opportunities to app developers and app marketers who should have by now already iterated their app marketing and App Store Optimization strategy accordingly. Indeed, iOS9 has definitely impacted the way apps are searched, found and displayed, especially thanks to deep linking technology.

1. Siri Getting Closer to a “Real” Personal Assistant

One of the major innovations recently introduced is proactivity. Apple has indeed created a predictive digital assistant app called “Proactive”, which has been implemented into multiple apps on iOS9.

Siri, Apple’s computer program working as an intelligent and personal assistant, is now more than ever close to becoming a “real” personal assistant. Siri has gotten smarter and can now suggest apps according to the context and can take some intelligent initiatives, like for example playing a certain song at a specific time.

By taking time and place into consideration, but also data coming from Calendar, Contacts or other third-party apps, Siri is now able to suggest apps or to use information directly from these apps to answer users requests.

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Want to know more? Read the rest of this post on AppLift blog.

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App Store Optimization ("ASO") is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App Store Optimization is the mobile equivalent of Search engine optimization. Specifically, App Store Optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app. - From Wikipedia, the free encyclopedia.