ASO Blog

Mobile Presence: AppTweak Brings App Store Optimization To The Masses

Mon 23 Mar 2015, 2:48 PM - laurie

This week, we had the great opportunity to be part of a new Mobile Presence episode! Listen to this insightful conversion on App Store Optimization with Laurie Galazzo, our content strategist, Peggy Anne Salz, Top 30 Mobile Marketing influencer and Shahab Zargari, expert in mobile marketing and advertising. Wait no longer and fill your ears with actionable advices on how to boost your app store visibility. Listen to the episode right now on the famous Webmasterradio.fm, the premier online B2B Podcast & Radio Network.

Snippet of the Episode: 

App Store Optimization (ASO), which builds on the foundations of search engine optimization, is considered THE best way to ensure relevant keywords and content related to your app will be picked up by app store search algorithms or hand-picked by app store editorial staff. It can be a huge (an ongoing task), but you don’t necessarily need a big budget. Our hosts welcome Laurie Galazzo, Content Strategist at AppTweak, a company headquartered in Belgium that offers affordable ASO tools and advice to help small and indie developers.

Laurie tells us about her company and provides practical advice you can follow to boost visibility of your app in the app stores. A special highlight: we discuss the ASO tool at the AppTweak website that allows app owners to create a AppTweak App Marketing Report.

Listen to the episode right here.

Share your ASO experience with us and let us know what App Store Optimization techniques and tools worked for you!

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App Store Optimization ("ASO") is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App Store Optimization is the mobile equivalent of Search engine optimization. Specifically, App Store Optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app. - From Wikipedia, the free encyclopedia.