ASO Blog

Q&A with ASO Expert Laurie Galazzo

Thu 8 Dec 2016, 3:29 PM - laurie

Our ASO Expert, Laurie Galazzo, was interviewed by RaiseMetrics, A/B testing platform provider. Get a glimpse of her answers below.


Read the full discussion on RaiseMetrics blog.

Why do you think ASO has become such an important aspect of app marketing over the last few years?

App Store Optimization (ASO) has become increasingly popular over the last few years, as the amount of mobile apps have kept increasing phenomenally on the stores. Indeed, with over 2 millions apps on both the Apple App Store and the Google Play Store, app developers and marketers have no choice but building a powerful app marketing mix including multiple channels and techniques to make their apps stand out.

Similarly to Search Engine Optimization (SEO) and websites, ASO has emerged as the process seeking to increase app’s visibility and discoverability in order to drive more organic traffic and, ultimately, organic downloads.

Users driven by ASO are high-quality users who are most likely going to stick with the app (as long as it is offering a great experience and has a strong retention strategy). This dimension is extremely important since retention and engagement have proven to be determinant of an app’s success nowadays.

In today’s highly competitive world of apps, it is crucial to dedicate enough efforts to ASO which is now one of the most cost-effective solution to increase installs and sales.

What advice do you feel is most important for app companies getting started with ASO?

One of the most important aspects to understand is that ASO is an ongoing process requiring continuous and regular efforts.

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Read the full discussion on RaiseMetrics blog.

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App Store Optimization ("ASO") is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App Store Optimization is the mobile equivalent of Search engine optimization. Specifically, App Store Optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app. - From Wikipedia, the free encyclopedia.