This week, we’re happy to host a guest post from Liza, Сontent Marketing Manager at SplitMetrics, an app A/B testing tool helping users to increase app conversions. Discover this step-by-step guide of a never-failing A/B testing strategy! Store metadata refinement is the first thing that comes to mind of mobile publishers once they hear about App Store Optimization (ASO). For sure, keywords, app name, subtitles, etc. are extremely important for app’s discoverability in the stores. …
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How bad are you?
|Store||Category||Version||Last Update||Avg. ratings|
|Android||Games - Trivia||1.1.1||February 10, 2018||3.65|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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Make sure you have added relevant and strong keywords to optimize your discoverability. Check out our Keywords Analysis to find the best keywords for your app
- ● App Description
Your app description seems to be too short.
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It's only 182 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have 10 screenshots. We hope that users can see all your incredible app features. Be sure that your first screenshots showcase your best features.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 1.1.1 released on February 10, 2018
Version 2.0.0 released on December 14, 2015
New Design!!! :))
New Test!!! :)
Version 1.0.4 released on March 16, 2015
Version released on January 01, 1970
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How bad are you? Ranking History | Games - Trivia
How bad are you? daily app ranking in Games - Trivia category for the last 30 days.
How bad are you? Worldwide Rankings | Games - Trivia
How bad are you? rankings per country in Games - Trivia category.
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This is a very interesting guest post coming from Kate Abrosimova, Content Marketing Director at Yalantis (mobile application development company). This article goes through mobile app branding and talks about three fundamental things that mobile app owners need to define about their brands: brand personality, brand visual identity, and brand relationships. Learn how to do so below. Identify your brand Your brand is defined by the experience that customers have when they interact with your …