Today’s guest post is a little special. It is brought to us by Maximilian Lehmann, App Store Optimization expert at ASO-Perform-Apps (German ASO consulting company). In his post, Maximilian offers us the results of 5 very interesting ASO keywords experimentations he made on the App Store. His objective was to try understanding the recent Apple App Store algorithm changes. Find out his 5 insightful discoveries right away. The Apple App Store, a complex and ever-growing …
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|Store||Category||Version||Last Update||Avg. ratings|
|Android||Tools||0.37||November 23, 2017||4.6|
ASO Score & Checklist
- ● App Name
Your app name looks great!
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Don’t forget to include the most important and relevant keywords for your app. They have a huge weight in the Play Store algorithm. This can therefore improve your discoverability. No idea? Check out our Keywords Analysis tool.
- ● App Description
Your app description seems to be too short.
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It's only 984 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.
- ● Screenshots
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Ok, that's perfect. You have 5 screenshots. We hope that users can see all your incredible app features. Be sure that your first screenshots showcase your best features.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 0.37 released on November 23, 2017
Version 0.38 released on November 05, 2017
Version 0.60 released on October 24, 2017
Version 0.50 released on August 24, 2017
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We had the pleasure to collaborate again Andrew Hubbard, founder of App Publishers Paradise: useful mobile app marketing resource. Our guest post outlines 3 new iOS9 key features that were introduced during the WWDC15 keynote. Every app developer or marketer should take these into account in their app marketing strategy. Here’s a sneak peek of our article. Read the rest of this article on App Publishers Paradise blog. The annual Apple’s Worldwide Developers Conference Keynote was held this …