This week, Laurie Galazzo, our Inbound Marketing Manager, has answered the questions of Artyom Dogtiev from BusinessofApps. Here’s a preview of the interview. Read the full discussion right here. App Store Optimization (ASO) has become one of the major app marketing techniques. ASO is what drives native traffic for mobile apps on both iTunes App Store and Google Play. It’s equally important for a small indie app developer and a big app company powerhouse to …
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|Store||Category||Version||Last Update||Avg. ratings|
|Android||Business||6.1.1||December 20, 2017||4.05|
ASO Score & Checklist
- ● App Name
Your app name looks great!
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Don’t forget to include the most important and relevant keywords for your app. They have a huge weight in the Play Store algorithm. This can therefore improve your discoverability. No idea? Check out our Keywords Analysis tool.
- ● App Description
The length of your description looks great.
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You have 1788 characters. The Play Store algorithm takes app descriptions into account so don't forget to use relevant and important keywords in your description to increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.
- ● Screenshots
You could add some screenshots.
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We only found 3 screenshots. It is recommended to use all 8 available slots. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first screenshots as they will be displayed in the Search Results on the Play Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 6.1.1 released on December 20, 2017
Introducing phone sign-in: a new, fast, and secure way to sign in to your personal Microsoft account without using a password! Note: may not be available on a few devices.
Version 6.0.9 released on December 16, 2017
Version 6.2.11 released on November 20, 2017
Version 6.2.6 released on September 28, 2017
We're always working on new features, bug fixes, and performance improvements. Make sure you stay updated with the latest version for the best authentication experience.
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Sign in is easy, convenient, and secure when you use Microsoft Authenticator. Use your phone, not your password, to log into your Microsoft account. You simply have to enter your username, then approve the notification sent to your phone. Your fingerprint, face ID, or PIN will provide a second layer of security in this two step verification process. After, you’ll have access to all your Microsoft products and services, such as Outlook, OneDrive, Office, and more.
Microsoft Authenticator also supports multi factor authentication for work, school, and non-Microsoft accounts. The app provides a second layer of security after your password. When logging in, you’ll enter your password, and then you’ll be asked for an additional way to prove it’s really you. Either approve the notification sent to the Microsoft Authenticator, or enter the verification code generated by the app.
Sometimes your work or school might ask you to install the Microsoft Authenticator when accessing certain files, emails, or apps. You will need to register your device to your organization through the app and add your work or school account. Microsoft Authenticator also supports cert-based authentication by issuing a certificate on your device. This will let your organization know that the sign-in request is coming from a trusted device and help you seamlessly and securely access additional Microsoft apps and services without needing to log into each. Because Microsoft Authenticator supports single sign-on, once you have proven your identity once, you will not need to log in again to other Microsoft apps on your device.
Enroll in our beta program! Follow this link for an early preview of our latest updates: https://play.google.com/apps/testing/com.azure.authenticator
Microsoft Authenticator Ranking History | Business
Microsoft Authenticator daily app ranking in Business category for the last 30 days.
Microsoft Authenticator Worldwide Rankings | Business
Microsoft Authenticator rankings per country in Business category.
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App Keyword Tool
Use AppTweak Keyword tool to audit, optimize and monitor your keywords effectively.
Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
This new guest post is brought to us by Kanika Upadhyay, Head of Ad Quality at Bidstalk (now part of AppLift). In this post, Kanika describes 3 AdTech misadventures that she has experienced and shares their learnings. Over my 6 years in adtech, I have come across various functions and operations which always bask in the glory of how their product and engineering life cycles have evolved. I have met various vendors, all of them …