In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
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|Store||Category||Version||Last Update||Avg. ratings|
|Android||Auto & Vehicles||1.11.0||July 05, 2017||3.82|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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Make sure you have added relevant and strong keywords to optimize your discoverability. Check out our Keywords Analysis to find the best keywords for your app
- ● App Description
Your app description seems to be too short.
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It's only 461 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.
- ● Screenshots
You could add some screenshots.
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We only found 4 screenshots. It is recommended to use all 8 available slots. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first screenshots as they will be displayed in the Search Results on the Play Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.9.0 released on March 15, 2017
We've fixed a few bugs. Thanks for your continued feedback, please keep it coming!
Version 1.8.0 released on January 01, 1970
Two new maintenance reminders help you keep your car in tip-top shape: Vehicle Inspection & Tire Rotation
If you have just one car, now you will go directly to that car
"Browse our Inventory" link to help find your next CarMax car
Version 1.7.0 released on February 10, 2017
Version 1.6.0 released on January 01, 1970
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Created exclusively for CarMax owners, this free app helps you get the most out of your car.
- Get reminded when it's time for oil changes and other routine maintenance
- Stay in the know about safety recalls
- Store all of your important car-related documents
- Save money with free tire rotations and discounts on other parts and services
- Be proud of your new car — upload a photo and give your ride a nickname!
CarMax OwnersPlus Ranking History | Auto & Vehicles
CarMax OwnersPlus daily app ranking in Auto & Vehicles category for the last 30 days.
CarMax OwnersPlus Worldwide Rankings | Auto & Vehicles
CarMax OwnersPlus rankings per country in Auto & Vehicles category.
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Today’s guest post comes from Timur Taepov, Founder of JustForward.co – App Marketing Agency. In this post, Timur shows us how creating a podcast can leverage your app marketing strategy and drive organic downloads to your app. App marketing is getting more expensive The number of apps in app stores is increasing drastically every day. According to Statista, as of May 2015, there are 1.5 million apps in Google Play and 1.4 million apps in …