In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
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|Store||Category||Version||Last Update||Avg. ratings|
|Android||Medical||4.1.1||August 11, 2017||3.54|
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- ● App Description
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Version 4.1 released on July 24, 2017
1. Users now can view Notifications via a separate tab
2. Plan and Dental status cards UI improvements
3. Chronic conditions educational content updated
4. Bug fixes and improvements
Version 4.1.1 released on August 11, 2017
1. Bug fixes and improvements
Version 4.0.1 released on May 01, 2017
Version 4.0.2 released on May 19, 2017
We have completely redesigned our app around you!! We took a lot of your feedback to simplify our user experience.
•Glanceable homepage cards to monitor your health fund balance & phase, fund balances (HSA, HRA or FSA) and recent claims.
•One click to nearby urgent care.
•Refreshed search experience with maps, quality data & more.
•Your profile page to access your insurance card, care team, rewards & notifications.
•Minor bug fixes to enhance user experience.
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Do you have access to Castlight through your employee benefits plan? If so, you and your dependents can download Castlight Mobile: a personal healthcare dashboard that helps you find affordable and high quality care, anytime, anywhere.
Find care - Search for a doctor near you. Results are always in-network and include personalized cost estimates and quality data so you can make choices that are right for you.
Past care - Track your health care spending and claims with at-a-glance information about what you’ve spent and why.
Plan status - Track how much of your deductible you’ve met, see your HSA balance, and review basic information about your health coverage all in one place.
eCard - A medical insurance card is part of the app so you’ll never be without your insurance card again.
The Castlight Mobile app is available exclusively to individuals and their dependents who have access to Castlight’s services through their employee benefits program. If you’re not sure if Castlight is part of your employee benefits, contact your employer’s HR or Benefits leader.
Castlight Health is a trusted third party that connects directly to your insurance plan and does not share your personal information with your employer. Your health information is always confidential and secure.
Castlight Mobile Ranking History | Medical
Castlight Mobile daily app ranking in Medical category for the last 30 days.
Castlight Mobile Worldwide Rankings | Medical
Castlight Mobile rankings per country in Medical category.
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Landing pages can be extremely useful in any App Marketing strategy. Indeed, if well designed and carefully crafted, they can help increase conversion rate drastically. It is also a good way to raise app’s awareness and popularity. Having a strong online presence is unavoidable to achieve success. In this blog post you will see how you can benefit from having a landing page and we’ll give you 4 tools to help you create one. Why …