This week, Laurie Galazzo, our Inbound Marketing Manager, has answered the questions of Artyom Dogtiev from BusinessofApps. Here’s a preview of the interview. Read the full discussion right here. App Store Optimization (ASO) has become one of the major app marketing techniques. ASO is what drives native traffic for mobile apps on both iTunes App Store and Google Play. It’s equally important for a small indie app developer and a big app company powerhouse to …
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|Store||Category||Version||Last Update||Avg. ratings|
|Android||Medical||4.1.1||August 11, 2017||3.54|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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Make sure you have added relevant and strong keywords to optimize your discoverability. Check out our Keywords Analysis to find the best keywords for your app
- ● App Description
The length of your description looks great.
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You have 1368 characters. The Play Store algorithm takes app descriptions into account so don't forget to use relevant and important keywords in your description to increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have 5 screenshots. We hope that users can see all your incredible app features. Be sure that your first screenshots showcase your best features.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 4.1.1 released on August 11, 2017
1. Bug fixes and improvements
Version 4.1 released on July 24, 2017
1. Users now can view Notifications via a separate tab
2. Plan and Dental status cards UI improvements
3. Chronic conditions educational content updated
4. Bug fixes and improvements
Version 4.0.3 released on May 31, 2017
1. We now display combined RX and medical plan status for select employers.
2. Minor Bug fixes and improvements.
Version 4.0.2 released on May 19, 2017
We have completely redesigned our app around you!! We took a lot of your feedback to simplify our user experience.
•Glanceable homepage cards to monitor your health fund balance & phase, fund balances (HSA, HRA or FSA) and recent claims.
•One click to nearby urgent care.
•Refreshed search experience with maps, quality data & more.
•Your profile page to access your insurance card, care team, rewards & notifications.
•Minor bug fixes to enhance user experience.
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Do you have access to Castlight through your employee benefits plan? If so, you and your dependents can download Castlight Mobile: a personal healthcare dashboard that helps you find affordable and high quality care, anytime, anywhere.
Find care - Search for a doctor near you. Results are always in-network and include personalized cost estimates and quality data so you can make choices that are right for you.
Past care - Track your health care spending and claims with at-a-glance information about what you’ve spent and why.
Plan status - Track how much of your deductible you’ve met, see your HSA balance, and review basic information about your health coverage all in one place.
eCard - A medical insurance card is part of the app so you’ll never be without your insurance card again.
The Castlight Mobile app is available exclusively to individuals and their dependents who have access to Castlight’s services through their employee benefits program. If you’re not sure if Castlight is part of your employee benefits, contact your employer’s HR or Benefits leader.
Castlight Health is a trusted third party that connects directly to your insurance plan and does not share your personal information with your employer. Your health information is always confidential and secure.
Castlight Mobile Ranking History | Medical
Castlight Mobile daily app ranking in Medical category for the last 30 days.
Castlight Mobile Worldwide Rankings | Medical
Castlight Mobile rankings per country in Medical category.
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A/B testing is an extremely powerful way to increase conversions. If you own a website or a mobile application, you have no excuse not to use A/B testing. Indeed, it is extremely easy to implement. There are many specialized tools online that can help you to set up your A/B testing campaign. This blog article will give a general overview of this increasingly popular marketing technique, especially in app marketing. We’ll also give you our …