In this article, Jayneel Patel from OpenXcell (mobile applications development company) outlines the importance of social media in any app marketing strategy. If you need any tips and advices to leverage your social media marketing strategies, this post is for you. Well, right now I am staring morosely at my computer screen seriously thinking of a smart way to describe the connection between app marketing and social media. Without a doubt, the social media space is …
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BURGER KING® App
|Store||Category||Version||Last Update||Avg. ratings|
|Android||Lifestyle||3.7.0||April 05, 2016||4.02|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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Make sure you have added relevant and strong keywords to optimize your discoverability. Check out our Keywords Analysis to find the best keywords for your app
- ● App Description
Your app description seems to be too short.
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It's only 969 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have 5 screenshots. We hope that users can see all your incredible app features. Be sure that your first screenshots showcase your best features.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 3.7.0 released on April 05, 2016
Version 3.6.0 released on February 11, 2016
Version 3.5.1 released on February 04, 2016
Version 3.5.0 released on January 27, 2016
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Get exclusive coupons with the official BURGER KING® app and save like a king! Explore our menu and find your nearest BK® restaurant anytime, anywhere. Plus, you can pay for your order with your mobile phone.
Specific features include:
-Exclusive Coupons: Access hot mobile coupons right from your phone. We refresh coupons frequently, so the savings never get stale.
- Find Your BK®: Locate your nearest BURGER KING® restaurant. Use list-view or map-view searching, or filter by restaurant features and distance.
- Menu: Explore your BK® favorites and discover our freshest menu additions. Plus, you can browse item descriptions and nutritional information at any time.
- Mobile Payment: Add a BK® Crown Card or activate a Virtual Card to make paying wallet-free. You can see balances and easily reload funds right from your phone.
For the best experience, please be sure to enable Location Services when you first launch the app.
BURGER KING® App Ranking History | Lifestyle
BURGER KING® App daily app ranking in Lifestyle category for the last 30 days.
BURGER KING® App Worldwide Rankings | Lifestyle
BURGER KING® App rankings per country in Lifestyle category.
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This week, we’re happy to host a guest post from Liza, Сontent Marketing Manager at SplitMetrics, an app A/B testing tool helping users to increase app conversions. Discover this step-by-step guide of a never-failing A/B testing strategy! Store metadata refinement is the first thing that comes to mind of mobile publishers once they hear about App Store Optimization (ASO). For sure, keywords, app name, subtitles, etc. are extremely important for app’s discoverability in the stores. …