This week, we had the pleasure to collaborate with Steve Young, mobile growth hacker and founder of Appmasters.co. His website is dedicated to useful app marketing resources and courses. Discover the first part of our guest post on app keywords. Read the rest of this blog post here. We always say that finding the best keywords for an app is not an easy task. If you’re new to App Store Optimization (ASO), you might be wondering why. Well …
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|Store||Category||Version||Last Update||Avg. ratings|
|Android||Maps & Navigation||2.0.0||August 08, 2017||3.3|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the Play Store algorithm. You can use up to 30 characters so try to add a few important keywords in your title. This will increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 689 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.
- ● Screenshots
You could add some screenshots.
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We only found 4 screenshots. It is recommended to use all 8 available slots. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first screenshots as they will be displayed in the Search Results on the Play Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 2.0.0 released on August 08, 2017
Version 1.8 released on September 15, 2016
Version 1.7 released on August 24, 2016
Version 1.6 released on August 11, 2016
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App Keyword Tool
Use AppTweak Keyword tool to audit, optimize and monitor your keywords effectively.
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Over the last few years, the AppStore algorithm has been updated a few times without achieving Apple’s goals to ban cheaters and robotic downloads. This summer, Apple finally introduced a new algorithm, entirely redesigned to push forward newer apps with better reviews and reputation… Reputation comes first Until now, download volumes and velocity were the two most important factors for rankings on the App Store. Though, Apple recently changed the App Store algorithms to push …