In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
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|Store||Category||Version||Last Update||Avg. ratings|
|Android||Tools||5.2 (4471843)||November 28, 2017||4.13|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the Play Store algorithm. You can use up to 30 characters so try to add a few important keywords in your title. This will increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 286 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have 12 screenshots. We hope that users can see all your incredible app features. Be sure that your first screenshots showcase your best features.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 5.2 (4471843) released on November 28, 2017
• Add any city in the world to your World Clock
• Drag to reorder cities in your World Clock
Version 5.1 (4224536) released on July 28, 2017
• New dark theme
• Android O support
Version 5.0.1 (3745617) released on February 17, 2017
• Set any audio file on your device as your alarm or timer sound
• Show seconds on your digital clock
• Several other new features & bug fixes
Version 5.0 (3733273) released on February 14, 2017
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Clock combines all of the functionality you need into one simple, beautiful package.
• Set alarms, add timers, and run a stopwatch
• Keep track of time around the world using the World Clock
• Pair with Android Wear devices to bring your alarms and timers to your wrist
Clock Ranking History | Tools
Clock daily app ranking in Tools category for the last 30 days.
Clock Worldwide Rankings | Tools
Clock rankings per country in Tools category.
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App Keyword Tool
Use AppTweak Keyword tool to audit, optimize and monitor your keywords effectively.
Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
Reviews and ratings have a huge influence in any app download decision. People usually trust other users to make their choice among the humongous number of apps on the App Store. Generally, no one would download an app with no reviews at all – or worst – more bad reviews than good ones. It is absolutely indispensable to encourage your users to review your app. In this blog post we will go through 5 online services …