This week, we’re happy to host a guest post from Liza, Сontent Marketing Manager at SplitMetrics, an app A/B testing tool helping users to increase app conversions. Discover this step-by-step guide of a never-failing A/B testing strategy! Store metadata refinement is the first thing that comes to mind of mobile publishers once they hear about App Store Optimization (ASO). For sure, keywords, app name, subtitles, etc. are extremely important for app’s discoverability in the stores. …
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|Store||Category||Version||Last Update||Avg. ratings|
|Android||Shopping||1.5.02||August 08, 2017||4.53|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the Play Store algorithm. You can use up to 30 characters so try to add a few important keywords in your title. This will increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 777 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have 5 screenshots. We hope that users can see all your incredible app features. Be sure that your first screenshots showcase your best features.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.5.02 released on August 08, 2017
Press play! Videos are now live on select products. See how they work, peek at more angles, and simply enjoy fun bonus content. What’s more? Android O devices can now get in on the fun—our app now supports them!
Version 1.4.04 released on July 06, 2017
What's new? Literally! We've introduced What's New—a special feature on our homepage that highlights fresh promotions, exclusive deals, and collections you don't want to miss. Plus, we've simplified the checkout process so you can shop with more ease.
Version 1.4.03 released on July 03, 2017
Version 1.3.02 released on June 20, 2017
Now you can sign in even more easily with Google Sign-In! Also our engineers worked around the clock to fix those pesky bugs. Hollar on, friends!
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So. Much. Good. Stuff. Meet Hollar—your destination for thousands of awesome gifts and goods starting at just $2. Score 50-90% off a never-ending selection of categories: toys, apparel, electronics, beauty, accessories, party supplies, home essentials, and so much more! We’re here to make shopping insanely fun—and keep wallets happy.
• $2 Deals Galore: Everything starts at $2. It’s a guilt-free shopping spree every time.
• Endless Categories: Tons of stuff from every category—from toys to apparel to electronics.
• Easy Browsing: Infinite scrolling means effortless shopping. Grab and go!
• Quick Search: Find exactly what you need whenever you need it.
Plus, FREE shipping on your first order. Download the app now!
Hollar Ranking History | Shopping
Hollar daily app ranking in Shopping category for the last 30 days.
Hollar Worldwide Rankings | Shopping
Hollar rankings per country in Shopping category.
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App Keyword Tool
Use AppTweak Keyword tool to audit, optimize and monitor your keywords effectively.
Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
Xmas App Promotion The holiday season is coming and it’s a huge opportunity to drive more downloads. During this time of the year, there’s always a drastic increase of app installs. Why? Think of all the smartphones and tablets that will throne under the Christmas tree… More devices simply mean more downloads! As an appreneur, you should benefit from this period and focus your marketing actions in order to increase your sales. The AppTweak team …