This week’s guest post goes to Whalla Labs, mobile app development company. At WWDC16, Apple introduced the arrival of Search Ads, which will be displayed in the App Store search results. But how and when will these ads appear? How will they affect App Store Optimization (ASO) and app discoverability? Everything you need to know below. Read the entire post on Whalla Labs blog. App Store discoverability: looking for a needle in a haystack App …
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|Store||Category||Version||Last Update||Avg. ratings|
|Android||Shopping||1.9.02.00||March 28, 2018||4.58|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the Play Store algorithm. You can use up to 30 characters so try to add a few important keywords in your title. This will increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 777 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have 5 screenshots. We hope that users can see all your incredible app features. Be sure that your first screenshots showcase your best features.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 1.9.02.00 released on March 28, 2018
Try not to fall asleep:
This. Just. In!
- Make checkout a breeze with the better, faster Google Pay
- Effortlessly shop the Hollar marketplace with new and improved merchant pages
Version 1.8.01 released on November 22, 2017
ClubOrange is here! As a ClubOrange member, you get VIP access to:
- Unlimited FREE shipping on all orders
- Exclusive offers and sale events
- First dibs on spankin’ new deals
Version 1.5.02 released on August 08, 2017
Press play! Videos are now live on select products. See how they work, peek at more angles, and simply enjoy fun bonus content. What’s more? Android O devices can now get in on the fun—our app now supports them!
Version 1.4.04 released on July 06, 2017
What's new? Literally! We've introduced What's New—a special feature on our homepage that highlights fresh promotions, exclusive deals, and collections you don't want to miss. Plus, we've simplified the checkout process so you can shop with more ease.
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So. Much. Good. Stuff. Meet Hollar—your destination for thousands of awesome gifts and goods starting at just $2. Score 50-90% off a never-ending selection of categories: toys, apparel, electronics, beauty, accessories, party supplies, home essentials, and so much more! We’re here to make shopping insanely fun—and keep wallets happy.
• $2 Deals Galore: Everything starts at $2. It’s a guilt-free shopping spree every time.
• Endless Categories: Tons of stuff from every category—from toys to apparel to electronics.
• Easy Browsing: Infinite scrolling means effortless shopping. Grab and go!
• Quick Search: Find exactly what you need whenever you need it.
Plus, FREE shipping on your first order. Download the app now!
Hollar Ranking History | Shopping
Hollar daily app ranking in Shopping category for the last 30 days.
Hollar Worldwide Rankings | Shopping
Hollar rankings per country in Shopping category.
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Today, we’re having the pleasure to interview another of our ASO experts, Lee Blyth, founder of Approots (app full stack growth company). 1. Tell us a bit about yourself and your company? I’ve been working in Mobile Marketing and ASO for a long time. I’m from London (born and bred) and have been in Mobile most of my career, starting at Microsoft in 2007 when the iPhone 1 launched. My consultancy, Approots, is a full …