This week, we’re interviewing Nathan Vander Heyden, founder of TranslateLab (app localization agency). Discover the atypical background of Nathan, who started as a freelance translator and ended up founding his own company to help indie developers localize their App Store Optimization (ASO) globally. 1. Tell us a bit about yourself and your company. How long have you been involved in ASO or app marketing? I started working as a freelance translator, mainly in the automotive …
United States / US English
IHG® Hotel Booking & Deals
|Store||Category||Version||Last Update||Avg. ratings|
|Android||Travel and Local||3.31.0||October 28, 2017||4.29|
ASO Score & Checklist
- ● App Name
Your app name looks great!
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Don’t forget to include the most important and relevant keywords for your app. They have a huge weight in the Play Store algorithm. This can therefore improve your discoverability. No idea? Check out our Keywords Analysis tool.
- ● App Description
The length of your description looks great.
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You have 3965 characters. The Play Store algorithm takes app descriptions into account so don't forget to use relevant and important keywords in your description to increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have 7 screenshots. We hope that users can see all your incredible app features. Be sure that your first screenshots showcase your best features.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 4.4.0 released on October 20, 2017
Version 4.4.1 released on September 28, 2017
Version 4.3.0 released on August 31, 2017
Version 4.2.0 released on July 26, 2017
Got an upcoming stay? Get a quick view.
Need quick info on your next reservation? No problem. With our new widget, key details are front and center on the home screen of your app. Even better, there are more shortcuts to prepare for your time with us — you can now set your stay preferences and view transportation options, too.
Free Night? Find it here.
So you earned a Free Night. Congratulations! Did you know you can view and book your reward in the app? That's right. Now you can.
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With the IHG® app, you can simply and easily take control of booking and managing your hotel stays at more than 5,000 hotels in over 100 countries, with a wide range of features to help make sure you get the most out of every trip. The world is yours for the exploring, right at your fingertips in one, convenient place on your device as you search for great stays at any of the outstanding IHG® brands you trust: InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels, HUALUXE™ Hotels & Resorts, and Kimpton Hotels®!
• Quickly and easily book at any of our 5,000 hotels while you’re on the go.
• Manage every step of your stay; from communicating with the hotel and setting preferences, to transportation, dining, and area attractions.
• Guest reviews from travelers just like you to help you find the perfect hotel for your stay.
• Access to special IHG® offers and discounts.
• View your current charges during your stay*.
• Trouble-free, convenient departures via Mobile Check-Out, plus an instantly emailed copy of your bill*.
• View your past stays, check on points earned, and access your hotel bill.
• Use IHG® Rewards Club points to redeem free Reward Night stays, Digital Rewards downloads and much more
• Explore the many ways to Earn Rewards including Bonus Points Packages and exciting partnerships.
• Track your IHG® Rewards Club points balance and progress towards Elite status.
• Turn your phone horizontally to show your IHG® Rewards Club or Ambassador card.
• Get special rates using your corporate ID.
• Learn what makes each of IHG's® 12 brands the right fit for your business trip or vacation.
Use the app the get immediate access to guest reviews from fellow travelers so you’ll have no doubts you’re booking just the right hotel in just the right location, be it for business or pleasure (or both). Then once you’ve decided on your IHG® hotel, making a reservation and letting the hotel know your preferences has never been more seamless! And because you downloaded the IHG® app, you’ll always have the reassurance of our Best Price Guarantee, have access to convenient car rental and UBER arrangements, get to plan that great meal with comprehensive dining info, keep an eye on your current charges during your stay, and make your departure as smooth as it gets with Mobile Check-Out. When you’re looking, booking, getting ready for your stay, and during your time with us, the IHG® app will be right there keeping you informed and efficient every step of the way.
Finally, because there are so many tremendous advantages to enrolling in IHG® Rewards Club, the IHG® app lets you join right in the app so you can immediately start earning points you can later redeem for Reward Nights, Digital Rewards and more. We don’t want you to miss a single point or benefit. In fact, IHG® is the only hotel company that rewards members for exploring all the great brands in the IHG® family. As an Elite member, you get complimentary room upgrades, guaranteed room availability, priority check-in and more! Plus, all IHG® Rewards Club and Ambassador members stay easily connected with free Internet access at every IHG® hotel. And, of course, the IHG® app also keeps you on top of your points progress and IHG® Rewards Club account.
We invite you to download the IHG® app now for seamless searching, booking and stay management in one convenient place on your device. And happy travels!
* At participating hotels
The IHG® Best Price Guarantee is our promise that the very best hotel room price for any IHG® property can be found in the app or on our website(s), or your first night is free.
Enabling location services for the app will let you search and book at hotels near you.
IHG® Hotel Booking & Deals Ranking History | Travel and Local
IHG® Hotel Booking & Deals daily app ranking in Travel and Local category for the last 30 days.
IHG® Hotel Booking & Deals Worldwide Rankings | Travel and Local
IHG® Hotel Booking & Deals rankings per country in Travel and Local category.
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Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
App reviews are gaining more and more importance in terms of ASO. Especially since the last change in the App Store algorithm, aiming at “humanizing” the app world… Like a small tree in the tropical rainforest… Today, there’s more than 1000 new mobile apps launched everyday and a total of over 1,000,000 in the App Store. Your app stands no chance to be seen by users if you don’t work on several factors in order …