At its Worldwide Developer Conference, Apple announced a huge update to iTunes Connect. Developers will now be able to get more analytics helping them to manage their apps and marketing campaigns. They will also be able to actually track their app engagement and retention throughout very interesting metrics on which we will focus in this blog article. What’s new? Along with a brand new design, app previews, app bundles and TestFlight beta testing, Apple introduced …
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|Store||Category||Version||Last Update||Avg. ratings|
|Android||Beauty||1.1.6||February 02, 2017||2.69|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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Make sure you have added relevant and strong keywords to optimize your discoverability. Check out our Keywords Analysis to find the best keywords for your app
- ● App Description
The length of your description looks great.
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You have 1382 characters. The Play Store algorithm takes app descriptions into account so don't forget to use relevant and important keywords in your description to increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have 5 screenshots. We hope that users can see all your incredible app features. Be sure that your first screenshots showcase your best features.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.1.0 released on December 01, 2016
Version 1.1.1 released on December 09, 2016
Version 1.1.2 released on December 19, 2016
Version 1.1.3 released on December 30, 2016
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ipsy was founded by Michelle Phan, one of the leading YouTube beauty creators in the world. The Glam Bag was voted by Marie Claire readers in 2014 as “Seriously Addictive Subscription Service”.
ipsy Shopper Ranking History | Beauty
ipsy Shopper daily app ranking in Beauty category for the last 30 days.
ipsy Shopper Worldwide Rankings | Beauty
ipsy Shopper rankings per country in Beauty category.
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Today, we’re having the pleasure to interview another of our ASO experts, Lee Blyth, founder of Approots (app full stack growth company). 1. Tell us a bit about yourself and your company? I’ve been working in Mobile Marketing and ASO for a long time. I’m from London (born and bred) and have been in Mobile most of my career, starting at Microsoft in 2007 when the iPhone 1 launched. My consultancy, Approots, is a full …