Rishan from Yodel Mobile is one of our ASO Experts and he’s answered our questions on App Store Optimization (ASO). Discover his insights below! 1. Tell us a bit about yourself and your company? I’ve worked in the mobile industry for the past 5 years. Having come from a mobile innovations and insights background, I was quick to realise the importance and impact that mobile would have on brands, businesses and everyday users for the …
United States / US English
|Store||Category||Version||Last Update||Avg. ratings|
|Android||Beauty||1.1.6||February 02, 2017||2.71|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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Make sure you have added relevant and strong keywords to optimize your discoverability. Check out our Keywords Analysis to find the best keywords for your app
- ● App Description
The length of your description looks great.
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You have 1382 characters. The Play Store algorithm takes app descriptions into account so don't forget to use relevant and important keywords in your description to increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have 5 screenshots. We hope that users can see all your incredible app features. Be sure that your first screenshots showcase your best features.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.1.0 released on December 01, 2016
Version 1.1.1 released on December 09, 2016
Version 1.1.2 released on December 19, 2016
Version 1.1.3 released on December 30, 2016
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ipsy Shopper Ranking History | Beauty
ipsy Shopper daily app ranking in Beauty category for the last 30 days.
ipsy Shopper Worldwide Rankings | Beauty
ipsy Shopper rankings per country in Beauty category.
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App Keyword Tool
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Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …