In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
United States / US English
Kelley Blue Book Co., Inc.,
|Store||Category||Version||Last Update||Avg. ratings|
|Android||Lifestyle||1.1.22||March 27, 2015||4.15|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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Make sure you have added relevant and strong keywords to optimize your discoverability. Check out our Keywords Analysis to find the best keywords for your app
- ● App Description
Your app description seems to be too short.
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It's only 620 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.
- ● Screenshots
You could add some screenshots.
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We only found 4 screenshots. It is recommended to use all 8 available slots. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first screenshots as they will be displayed in the Search Results on the Play Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.1.22 released on March 27, 2015
• Reduced privacy permissions
• Bug fixes
Version released on January 01, 1970
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This app will provide you with information to help with researching a vehicle or disposing of the one you have.
You can find out what your current vehicle is worth, check prices for your next one, or find a dealer using maps and directions.
The app allows you to view pictures and videos, and it features a Twitter feed.
• Search vehicle prices
• Compare vehicles
• Find a dealer
• Access our Twitter feed
Terms of Service: http://kbb.com/company/terms-of-service/
Mobile End User License Agreement: http://www.kbb.com/company/mobile-app-end-user-license-agreement/
Car Buying Ranking History | Lifestyle
Car Buying daily app ranking in Lifestyle category for the last 30 days.
Car Buying Worldwide Rankings | Lifestyle
Car Buying rankings per country in Lifestyle category.
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Icons play an extremely important role in the Click Through Rate (CTR) of a mobile application. Just like in real life, the 1st impression matters a lot in the App Store. Apps need to have optimized icons to stand out from others. Check out our 9 Tips to help you create awesome icons… The importance of visual content People tend to feel overwhelmed by the humongous amount of various information and content present everywhere. Their …