In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
United States / US English
Clandestine Development, LLC,
|Store||Category||Version||Last Update||Avg. ratings|
|Android||Lifestyle||5.0.7||May 03, 2017||4.37|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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- ● App Description
The length of your description looks great.
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You have 2840 characters. The Play Store algorithm takes app descriptions into account so don't forget to use relevant and important keywords in your description to increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.
- ● Screenshots
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Ok, that's perfect. You have 5 screenshots. We hope that users can see all your incredible app features. Be sure that your first screenshots showcase your best features.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 5.0.7 released on May 03, 2017
LifeLine version 5 has been redesigned.
- Localized Threat Notifications.
- Enterprise version and Retail version now combined under one great app.
- Achievement Awards. (earn rewards/badges for being smart about your safety)
- Give the gift of safety to loves ones.
- Enhancements optimized for OS
- Enhanced Safety Analytics and Notifications.
Version 5.0.5 released on December 19, 2016
Version 5.0.2 released on November 30, 2016
Version 5.0.1 released on November 15, 2016
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LifeLine Response is the most advanced personal security technology available today. In the event of an emergency, 9-1-1 and global equivalents such as 1-1-2, and 9-9-9 operators DO NOT have a reliable way to track your location. LifeLine Response's unique interface uses the GPS information, Cell Towers triangulation to provide emergency responders your exact location and personal identifying information in order to provide you the fastest and most accurate assistance possible.
LifeLine Response is available to you as an individual or through your participating organization (corporation, hospital or university). If your organization has partnered with us to bring you the best in personal security through our enterprise program, simply download the app from the store and enter your organization email address to get started!
For our individual users, our 14-Day FREE TRIAL allows you to test drive the LifeLine Response experience for yourself. We want you to love it before you buy it. You will NOT be automatically charged, the 14 days are completely FREE. Be sure to complete the initial activation process, including inputting key personal and emergency contact information, so that we may best serve you during a time of crisis. Month to month subscriptions start at $4.99, but we also offer an annual subscription that comes with 2 free extra months.
At LifeLine Response, we believe in safety through prevention. This is our mission. This is at the heart of who we are. Thank you for supporting LifeLine Response.
Please visit http://www.llresponse.com for more information on the following:
• Giving the gift of LifeLine Response to a family member, loved one, or friend
• Benefits of LifeLine Response provided through your organization (hospital, university or other business)
Minimum Requirements: Android phone version 4.0 or higher with an active mobile phone subscription and data plan. GPS functionality must be enabled to provide our 24/7 Response Center, your location and the availability to respond to your Distress Alert. **Not compatibale with tablets.**
For users who download as an individual:
• You have the option to purchase at any time during the free trial period
• Subscription will automatically renew unless auto-renew is disabled at least 24 hours before the end of the current subscription period
• Account will be charged for renewal within 24 hours prior to the end of the current period
• These and other application settings may be managed through the Google Play User Account Settings page after purchase
• You will NOT be automatically charged after 14 days, the 14 days are completely free. Anytime during the free period you have the option to renew by purchasing an in-app auto-renewable monthly subscription.
LifeLine Response Ranking History | Lifestyle
LifeLine Response daily app ranking in Lifestyle category for the last 30 days.
LifeLine Response Worldwide Rankings | Lifestyle
LifeLine Response rankings per country in Lifestyle category.
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App Store Optimization (ASO) is getting increasingly popular while the app store market is dominated by two major actors: Apple and Google. Both of these stores have their own specificities that need to be understood in order to build a strong ASO strategy. This article underlines the 3 biggest ASO differences. Read the rest of this post on AppLift blog. Since the apparition of mobile applications, two app stores clearly shape the mobile app ecosystem. Of course, …