This week’s guest post goes to Whalla Labs, mobile app development company. At WWDC16, Apple introduced the arrival of Search Ads, which will be displayed in the App Store search results. But how and when will these ads appear? How will they affect App Store Optimization (ASO) and app discoverability? Everything you need to know below. Read the entire post on Whalla Labs blog. App Store discoverability: looking for a needle in a haystack App …
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|Store||Category||Version||Last Update||Avg. ratings|
|Android||Beauty||1.9||November 19, 2016||3.7|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the Play Store algorithm. You can use up to 30 characters so try to add a few important keywords in your title. This will increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 898 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.
- ● Screenshots
You could add some screenshots.
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We only found 4 screenshots. It is recommended to use all 8 available slots. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first screenshots as they will be displayed in the Search Results on the Play Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.9 released on November 19, 2016
Version 1.8 released on October 14, 2016
Version 1.7 released on August 27, 2016
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Mirror Ranking History | Beauty
Mirror daily app ranking in Beauty category for the last 30 days.
Mirror Worldwide Rankings | Beauty
Mirror rankings per country in Beauty category.
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App Keyword Tool
Use AppTweak Keyword tool to audit, optimize and monitor your keywords effectively.
Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
Missed the WWDC17? Wondering how iOS 11 and the new Apple App Store will impact App Store Optimization (ASO)? Don’t worry, we are going to tell you everything you need to know! Discover all the changes that will affect ASO. Let’s get started! iOS11 New App Store: Biggest Overhaul in 9 years Since 2008, Apple holds every year the Worldwide Developers Conference (WWDC) in California. The event is used to showcase and introduce an array …