This week, we had the great opportunity to collaborate with OpenXcell, one of the pioneers in mobile app development services. Discover the first part of our guest post on the best practices of app localization. Read the rest of this article here. You spent months building an awesome app. You’ve worked hard on your App Store Optimization and your app is selling well in English-speaking countries. However, on the other hand, you’re struggling to drive downloads and your traffic …
United States / US English
|Store||Category||Version||Last Update||Avg. ratings|
|Android||Shopping||1.2.2||May 31, 2016||3.68|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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Make sure you have added relevant and strong keywords to optimize your discoverability. Check out our Keywords Analysis to find the best keywords for your app
- ● App Description
Your app description seems to be too short.
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It's only 613 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.
- ● Screenshots
You could add some screenshots.
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We only found 4 screenshots. It is recommended to use all 8 available slots. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first screenshots as they will be displayed in the Search Results on the Play Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.2.2 released on May 31, 2016
Update 1.2.2 is here! Check out our in-app deals and latest improvements:
- Easier-to-navigate pages
- New imagery to inspire you and help you shop
- Shoppable coupon page
- Bug fixes and performance enhancements
Plus, get FREE ground shipping when using the app at a Party City location!
Like what you see? Please review our app!
We're always looking for new ways to make party shopping easier.
Version 1.2.0 released on May 13, 2016
Version 1.0.6 released on October 09, 2015
Version 1.0.4 released on September 18, 2015
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Shopping is fun and easy with the Party City app!
- Get FREE ground shipping when using the app at a Party City location – Now valid for up to 24 hours after leaving the store!
- Quickly browse thousands of items for any event, party, or celebration.
- Create a Wish List of items to buy now, save for later, or share with friends.
- Use the bar-code scanner to easily add items to your Wish List or Cart.
- Sign up for emails to get specials, party tips, and to hear about new products.
Your next party is just an order away with the Party City app. Nobody has more party for less!
Party City Ranking History | Shopping
Party City daily app ranking in Shopping category for the last 30 days.
Party City Worldwide Rankings | Shopping
Party City rankings per country in Shopping category.
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App Keyword Tool
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Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
In this article, Jayneel Patel from OpenXcell (mobile applications development company) outlines the importance of social media in any app marketing strategy. If you need any tips and advices to leverage your social media marketing strategies, this post is for you. Well, right now I am staring morosely at my computer screen seriously thinking of a smart way to describe the connection between app marketing and social media. Without a doubt, the social media space is …