In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
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|Store||Category||Version||Last Update||Avg. ratings|
|Android||Games - Simulation||1.1||November 16, 2017||3.96|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the Play Store algorithm. You can use up to 30 characters so try to add a few important keywords in your title. This will increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 728 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.
- ● Screenshots
You could add some screenshots.
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We only found 4 screenshots. It is recommended to use all 8 available slots. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first screenshots as they will be displayed in the Search Results on the Play Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 1.1 released on November 16, 2017
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Homeless? A simulation game of life. Your job is to climb the ladder to success.
You play a homeless man who lives in a cardboard box and you're tasked with improving his life. You can take the high road and be a good citizen or you can take the low road and become a seasoned criminal.
- Simple to play.
- Clean interface.
- Global leaderboard ranking.
- Challenging achievements.
- Save your game progress and resume play on any device.
Everyday is going to be a challenge, so carefully monitor your health and hunger so you don't die. Good Luck!
Special thanks to Den & Nadia of Dear Optimists for the logo.
Homeless? Ranking History | Games - Simulation
Homeless? daily app ranking in Games - Simulation category for the last 30 days.
Homeless? Worldwide Rankings | Games - Simulation
Homeless? rankings per country in Games - Simulation category.
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This week, we had the great opportunity to be part of a new Mobile Presence episode! Listen to this insightful conversion on App Store Optimization with Laurie Galazzo, our content strategist, Peggy Anne Salz, Top 30 Mobile Marketing influencer and Shahab Zargari, expert in mobile marketing and advertising. Wait no longer and fill your ears with actionable advices on how to boost your app store visibility. Listen to the episode right now on the famous Webmasterradio.fm, the premier online B2B Podcast & …