This week, we’re happy to host a guest post from Liza, Сontent Marketing Manager at SplitMetrics, an app A/B testing tool helping users to increase app conversions. Discover this step-by-step guide of a never-failing A/B testing strategy! Store metadata refinement is the first thing that comes to mind of mobile publishers once they hear about App Store Optimization (ASO). For sure, keywords, app name, subtitles, etc. are extremely important for app’s discoverability in the stores. …
United States / US English
|Store||Category||Version||Last Update||Avg. ratings|
|Android||Finance||2.7.0||December 06, 2017||4.19|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the Play Store algorithm. You can use up to 30 characters so try to add a few important keywords in your title. This will increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 989 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have 8 screenshots. We hope that users can see all your incredible app features. Be sure that your first screenshots showcase your best features.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 2.7.0 released on December 06, 2017
We’d added several new functionalities and enhanced current features. Within your mobile app, you can now:
• Partake in security enhancements
• Refer friends to RushCard
• View How-To videos
• See a list of 2-way commands
• Apply for another RushCard
• And we’ve made it easier for you to pause your card if/when you need it
Version 2.6.3 released on July 04, 2017
1. Fixed a crash which prevented some users from login.
2. Bug fixes and performance improvements.
Version 2.6.1 released on April 07, 2017
Version 2.5.0 released on February 01, 2017
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Check your balance, view transactions and transfer money with the RushCard app. It’s free, secure and makes it simple to manage your money from anywhere!
We know our members are never standing still, so we put the control squarely in your hands.
• Check your balance
• View transactions
• Transfer funds
• Cash checks
• Pause new purchases
SAFE AND SECURE
• Log in securely with the same Username and Password you use on rushcard.com, Passcode or Fingerprint (Only on supported devices) that you set up.
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RushCard Ranking History | Finance
RushCard daily app ranking in Finance category for the last 30 days.
RushCard Worldwide Rankings | Finance
RushCard rankings per country in Finance category.
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App Keyword Tool
Use AppTweak Keyword tool to audit, optimize and monitor your keywords effectively.
Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
Today we’re having the pleasure to read Peter Godtfredsen’s answers on our App Store Optimization (ASO) interview. Peter founded Mobtimizers together with Brian Kjaerulff, another of our ASO experts. Read his app marketing tips below! 1. Tell us a bit about yourself and your company? I’ve always strived for a creative outlet in my work, beginning with music and art and moving onto design and data analysis. Joining forces with my business partner Brian Kjaerulff, …