The app title is one of the most basic factors that can be improved in ASO (App Store Optimization or Mobile SEO). Indeed, it has a huge weight in the App Store algorithm. Naming your app is therefore very challenging and must be the result of a complete study. This blog post will give you our 5 tips to create or improve your app title. (picture taken from AppTweak ASO Report for Toilet Time) Why …
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Sephora - Shop Makeup, Skin Care & Beauty Products
Sephora USA, Inc.,
|Store||Category||Version||Last Update||Avg. ratings|
|Android||Beauty||18.1||January 17, 2018||4.49|
ASO Score & Checklist
- ● App Name
Your app name looks great!
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Don’t forget to include the most important and relevant keywords for your app. They have a huge weight in the Play Store algorithm. This can therefore improve your discoverability. No idea? Check out our Keywords Analysis tool.
- ● App Description
The length of your description looks great.
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You have 2374 characters. The Play Store algorithm takes app descriptions into account so don't forget to use relevant and important keywords in your description to increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have 8 screenshots. We hope that users can see all your incredible app features. Be sure that your first screenshots showcase your best features.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 18.1 released on January 17, 2018
Store Mode - when nearby or in a Sephora store, app will surface basket, Loves List & purchase history items available in that store. Additionally, it will display Play pass (if applicable) & services available in that store.
New For You tab - view "recommended for you" products, Loves List, purchase list & Beauty Offers.
Version 17.8 released on October 25, 2017
Fixed various bugs and issues.
Version 17.7 released on September 27, 2017
Find your lists to make shopping and replenishment easier
Fixed – Ppage videos can now be played
New Call Center hours in Contact Us
Version 17.6 released on August 24, 2017
New Virtual Eyeliner Try-On
Swatch me: Try-on all shades in an eyeshadow palette
Added makeup tutorials: No Makeup Look and Everyday Eye
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Discover new skin care, beauty and makeup products with the ultimate makeup app from Sephora. Shop the hottest makeup items, browse new trends and get expert beauty tips, style advice and makeup tips. Try the virtual makeover with the Sephora Virtual Artist for professional advice and makeup looks tailored to your style.
Makeup, skin care, hair & nails - buy all your beauty needs right here. Discover products and experiment with your style today! This makeup app is your new beauty essential.
BEAUTY APP: TOP REASONS TO DOWNLOAD SEPHORA
1. Discover new skin care & beauty products from top brands including Kiehl’s, Jo Malone, FENTY BEAUTY by Rihanna and more
2. Virtual makeover: Try & buy looks with the Sephora Virtual Artist – product try-ons, tutorials, makeup and beauty tips
3. Makeup shopping: Get instant access to Beauty Insider benefits and exclusive app-only offers
4. Beauty tips & reviews: Scan products in-store to receive ratings and product reviews
5. Gift finder: Buy the perfect beauty gift for someone special
Nails, hair, makeup, a special gift & more - the Sephora beauty app has your makeup shopping needs covered from head to toe.
Discover the world of makeup shopping with this versatile beauty app. Want your nails to match the outfit? Shop a wide range of nail polish & manicure sets. Fancy a whole style makeover? Why not experiment - have a virtual makeover on the go with the Sephora Virtual Artist feature!
DISCOVER MAKEUP TIPS WITH SEPHORA VIRTUAL ARTIST:
Get the best 3D live experience with Sephora’s exclusive Virtual Artist.
With this feature you can:
• Instantly try on lip, cheek and eye makeup
• Find and shop inspiration and looks created by Sephora experts
• Learn new techniques step-by-step with tutorials customized to your own face
• Snap a photo to find a shade match for any outfit, accessory or celebrity look
• Virtually arm swatch hundreds of eyeshadow palettes to compare shades at a glance
• Save your personalized style or share it with friends
Keep track of all your favorite beauty and must-try products with your loves list. Simply heart the products you like, then share with friends or access when you’re shopping in stores or on the go. Download Sephora and get this must-have makeup app today!
Sephora - Shop Makeup, Skin Care & Beauty Products Ranking History | Beauty
Sephora - Shop Makeup, Skin Care & Beauty Products daily app ranking in Beauty category for the last 30 days.
Sephora - Shop Makeup, Skin Care & Beauty Products Worldwide Rankings | Beauty
Sephora - Shop Makeup, Skin Care & Beauty Products rankings per country in Beauty category.
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This is a very interesting guest post coming from Kate Abrosimova, Content Marketing Director at Yalantis (mobile application development company). This article goes through mobile app branding and talks about three fundamental things that mobile app owners need to define about their brands: brand personality, brand visual identity, and brand relationships. Learn how to do so below. Identify your brand Your brand is defined by the experience that customers have when they interact with your …