This week, we had the pleasure to interview Frederic Delga, Business Strategy Director at MobPartner, to discuss about mobile advertising and paid acquisition. With the increasing number of apps in the App Store and the fierce competition, it is sometimes necessary to use paid acquisition in complement to App Store Optimization, if the budget allows it, in order to have a successful App Marketing strategy. What’s makes MobPartner’s ad network unique? MobPartner is a pay for performance mobile marketing …
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|Store||Category||Version||Last Update||Avg. ratings|
|Android||Games - Casino||1.0.16||November 03, 2017||4.6|
ASO Score & Checklist
- ● App Name
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Don’t forget to include the most important and relevant keywords for your app. They have a huge weight in the Play Store algorithm. This can therefore improve your discoverability. No idea? Check out our Keywords Analysis tool.
- ● App Description
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It's only 909 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.
- ● Screenshots
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- ● Versions
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Version 1.0.16 released on November 03, 2017
Version 1.34 released on March 11, 2017
This update includes fixes and improvements.
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Version 1.32 released on June 17, 2016
Version 1.31 released on June 16, 2016
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For the first time, we’re welcoming a guest post from Appsee, mobile app analytics platform. In this article Hannah gives us the checklist to complete in order to build a solid mobile user onboarding strategy. If app pros want users sticking around with their product, they need to be with them every step of the way. From the first time users open the app, app pros need to be there, providing assistance along the way. …