This week’s guest post goes to Whalla Labs, mobile app development company. At WWDC16, Apple introduced the arrival of Search Ads, which will be displayed in the App Store search results. But how and when will these ads appear? How will they affect App Store Optimization (ASO) and app discoverability? Everything you need to know below. Read the entire post on Whalla Labs blog. App Store discoverability: looking for a needle in a haystack App …
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|Store||Category||Version||Last Update||Avg. ratings|
|Android||Games - Board||1.354||August 19, 2016||4.44|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the Play Store algorithm. You can use up to 30 characters so try to add a few important keywords in your title. This will increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 531 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.
- ● Screenshots
You could add some screenshots.
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We only found 3 screenshots. It is recommended to use all 8 available slots. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first screenshots as they will be displayed in the Search Results on the Play Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.354 released on August 19, 2016
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BINGO! Ranking History | Games - Board
BINGO! daily app ranking in Games - Board category for the last 30 days.
BINGO! Worldwide Rankings | Games - Board
BINGO! rankings per country in Games - Board category.
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In this guest post, Dom Bracher, co-founder at Tapdaq, shares his expertise with us and describes the 3 most important metrics in mobile marketing. If you’re new to mobile analytics, this article will certainly help you getting started! In the world of mobile analytics there are now a vast number of metrics which you need to be tracking in order to determine the overall health of your application. In fact, one of the biggest challenges …