App Store Optimization (ASO) is getting increasingly popular while the app store market is dominated by two major actors: Apple and Google. Both of these stores have their own specificities that need to be understood in order to build a strong ASO strategy. This article underlines the 3 biggest ASO differences. Read the rest of this post on AppLift blog. Since the apparition of mobile applications, two app stores clearly shape the mobile app ecosystem. Of course, …
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|Store||Category||Version||Last Update||Avg. ratings|
|Android||Business||1.3.7||April 19, 2017||3.59|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the Play Store algorithm. You can use up to 30 characters so try to add a few important keywords in your title. This will increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 161 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.
- ● Screenshots
You could add some screenshots.
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We only found 4 screenshots. It is recommended to use all 8 available slots. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first screenshots as they will be displayed in the Search Results on the Play Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.3.6 released on January 17, 2017
Version 1.3.7 released on April 19, 2017
Bug fixes related to video playback
Version 1.2.6 released on November 05, 2015
Version 1.2.7 released on November 10, 2015
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The WalmartOne mobile app is for Walmart associates to access their schedule, paystub and useful content on everything from benefits information to company news.
WM1 Ranking History | Business
WM1 daily app ranking in Business category for the last 30 days.
WM1 Worldwide Rankings | Business
WM1 rankings per country in Business category.
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It is hard for developers to know which OS (Operating System) to choose when developing an app. Usually, they hesitate between Android or iOS systems. Some people tend to think that an app will be more spread on Android as it is leading the market. Nevertheless, many key factors have to be taken into account to make the best decision. Throughout this article, we are going to explore several important points to consider when choosing …