This week, we’re happy to host a guest post from Liza, Сontent Marketing Manager at SplitMetrics, an app A/B testing tool helping users to increase app conversions. Discover this step-by-step guide of a never-failing A/B testing strategy! Store metadata refinement is the first thing that comes to mind of mobile publishers once they hear about App Store Optimization (ASO). For sure, keywords, app name, subtitles, etc. are extremely important for app’s discoverability in the stores. …
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|Store||Category||Version||Last Update||Avg. ratings|
|Android||Games - Adventure||1.0.4||February 11, 2018||3.95|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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Make sure you have added relevant and strong keywords to optimize your discoverability. Check out our Keywords Analysis to find the best keywords for your app
- ● App Description
Your app description seems to be too short.
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It's only 722 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have 8 screenshots. We hope that users can see all your incredible app features. Be sure that your first screenshots showcase your best features.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 1.0.4 released on February 11, 2018
Version 1.0.7 released on February 06, 2017
- Optimized for weaker devices
- Supplemented bonus system
Version 1.0.6 released on January 21, 2017
Version 1.0.5 released on January 15, 2017
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Desert - the habitat of bandits and a variety of wild animals! Under the scorching sun, wandering through the hot sand, you can stumble upon the only ancient city, where caravans of travelers and thieves are hunting for precious resources.
Discover the secret portals that lead to unknown lands, filled with plenty of valuable resources for craft and construction.
Explore caves in search of diamonds and ores, trade with wastewanders, create the best weapons and armor. Sometimes you will come across in the way of a mysterious stranger named Kurob ... Harob… Herobri... Unfortunately all the notes of the man have been lost, but he can give you valuable game resources.
Good luck in your adventures!
Desert Craft Ranking History | Games - Adventure
Desert Craft daily app ranking in Games - Adventure category for the last 30 days.
Desert Craft Worldwide Rankings | Games - Adventure
Desert Craft rankings per country in Games - Adventure category.
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This new guest post is brought to us by Kanika Upadhyay, Head of Ad Quality at Bidstalk (now part of AppLift). In this post, Kanika describes 3 AdTech misadventures that she has experienced and shares their learnings. Over my 6 years in adtech, I have come across various functions and operations which always bask in the glory of how their product and engineering life cycles have evolved. I have met various vendors, all of them …