This guest post is brought to us by Andrew Hubbard, founder of App Publishers Paradise: useful mobile app marketing resource. In this article, Andrew underlines the importance of App Store Optimization (ASO) in a Facebook App Install Ad Campaign. Find out how to get cheaper app installs through ASO. If you’ve ever run any sort of paid user acquisition for a mobile app, I’m sure you focused heavily on targeting the right audience and creating an …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Catalogs||1.22||September 26, 2012||2.88|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 602 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.22 released on September 26, 2012
fix bugs for ios 7 & iPhone 5
Version 1.21 released on August 28, 2012
fix bugs for ios6
Version 1.2 released on May 18, 2012
- minor bug fix
Version 1.1 released on June 23, 2011
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This week, we had the privilege to collaborate with Tapdaq, the famous mobile advertising platform. We proudly contributed to their blog with a new guest post on App Store Optimization. Are you struggling with your copywriting? Follow our 4 tips to come up with a great app description and increase your organic downloads. Read the rest of this article on Tapdaq blog. App Store Optimisation (ASO), or “Mobile SEO”, is getting increasingly popular as the number of available …