This week, Laurie Galazzo, our Inbound Marketing Manager, has answered the questions of Artyom Dogtiev from BusinessofApps. Here’s a preview of the interview. Read the full discussion right here. App Store Optimization (ASO) has become one of the major app marketing techniques. ASO is what drives native traffic for mobile apps on both iTunes App Store and Google Play. It’s equally important for a small indie app developer and a big app company powerhouse to …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Games||2.0||October 10, 2016||4.61|
ASO Score & Checklist
- ● App Name
Your app name looks great!
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Don’t forget to include the most important and relevant keywords for your app. They have a huge weight in the App Store algorithm. This can therefore improve your discoverability. No idea? Check out our Keywords tool.
- ● App Description
Your app description seems to be too short.
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It's only 699 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have screenshots with the optimized screen dimensions for each device. We hope that users can see how great your app is. Make sure that your first two screenshots showcase your best features, as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 2.0 released on October 10, 2016
Version 1.0 released on June 02, 2015
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App Keyword Tool
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This new guest post is brought to us by Kanika Upadhyay, Head of Ad Quality at Bidstalk (now part of AppLift). In this post, Kanika describes 3 AdTech misadventures that she has experienced and shares their learnings. Over my 6 years in adtech, I have come across various functions and operations which always bask in the glory of how their product and engineering life cycles have evolved. I have met various vendors, all of them …