Today we’re having the pleasure to read Peter Godtfredsen’s answers on our App Store Optimization (ASO) interview. Peter founded Mobtimizers together with Brian Kjaerulff, another of our ASO experts. Read his app marketing tips below! 1. Tell us a bit about yourself and your company? I’ve always strived for a creative outlet in my work, beginning with music and art and moving onto design and data analysis. Joining forces with my business partner Brian Kjaerulff, …
United States / US English
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Weather||2.2.1||April 21, 2018||0.0|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 2000 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 2.2.1 released on April 21, 2018
Version 2.2 released on April 18, 2018
Version 2.1.1 released on February 09, 2018
- Added option to disable automatic loading of METAR/TAF data (if on, use manual refreshing) - Small layout changes/optimizations (e.g., added "any" selector to station search) - Bug fixing (e.g. crash when using 3D touch; ISA deviation when using °F) and improved loading stability - Updated database (2018-02-01) Thank you for using AeroWeather!
Version 2.1 released on January 11, 2018
This update offers some more features and fixes a couple of reported bugs. - Added free iMessages app to send raw METAR/TAF (to be used through iOS Messages app) - Added ISA temperature deviation (next to temperature in decoded METAR) - Improved results display for QuickSearch (always shows matching ICAO/IATA results before matching names) - Improved user data export to Pro version - Small layout changes/optimizations - Bug fixing (e.g. CAT indicator; flightrule indicator; twilight +/-30min; proximity sort) - Updated database (2018-01-04) Thank you for your passionate support!
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*** AeroWeather: for pilots, aviation enthusiasts, and everyone who is serious about the weather! AeroWeather Lite provides quick and intuitive access to METAR and TAF for airports worldwide. Data can be shown in its original (raw) format or as fully decoded and easy understandable texts. AeroWeather Lite is helpful for weather preflight-briefings, but also to just get very precise weather. All weather data is cached for offline access. There are many settings for units and format of METAR/TAF available. The app features a built-in airport database, which includes basic airport data like sunrise/sunset, twilight times, timezones etc. AeroWeather Lite now offers built-in groups for nearby stations, today widget*, and earthquakes. Depending on your needs, groups can be shown or hidden in the main list view. METAR alert notifications* are another new and helpful feature to stay up-to-date. Define multiple alerts for each station with the following criteria: flight rule (US NOAA), wind speed, temperature, pressure, present weather, visibility, and ceiling (BKN and OVC). Notifications will be sent to your device if the criteria is met (e.g., when wind is greater/equal 10 kts, flight rule becomes IFR). The AeroPix feature offers users the possibility to take quickly picture(s) of the weather at their current location. The pictures will be available to all other pilots (on the map or within an airport detail view) helping them to get a better idea about local conditions. AeroPix should be especially helpful when there's no or insufficient webcam coverage. Please consult our web-site for a full description of all features. In order to keep AeroWeather Lite free we added a small ad banner at the bottom of the screen. Consider getting AeroWeather Pro to have an ad-free app or remove the ad with through a on-time in-app purchase. * Additional functionality which needs to be unlocked (one-time purchase). In-app purchases are not transferable between Lite, Pro, and Mac.
AeroWeather Lite Ranking History | Weather
AeroWeather Lite daily app ranking in Weather category for the last 30 days.
AeroWeather Lite Worldwide Rankings | Weather
AeroWeather Lite rankings per country in Weather category.
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This is a very interesting guest post coming from Kate Abrosimova, Content Marketing Director at Yalantis (mobile application development company). This article goes through mobile app branding and talks about three fundamental things that mobile app owners need to define about their brands: brand personality, brand visual identity, and brand relationships. Learn how to do so below. Identify your brand Your brand is defined by the experience that customers have when they interact with your …