Today, we’re having the pleasure to interview another of our ASO experts, Lee Blyth, founder of Approots (app full stack growth company). 1. Tell us a bit about yourself and your company? I’ve been working in Mobile Marketing and ASO for a long time. I’m from London (born and bred) and have been in Mobile most of my career, starting at Microsoft in 2007 when the iPhone 1 launched. My consultancy, Approots, is a full …
United States / English
Ride Limited Company,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Social Networking||2.0.0||January 23, 2017||4.26|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 879 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 2.0.0 released on January 23, 2017
AllApp team just released the newest update: Version 2.0. We’ve worked to make our most popular features even better, and our app even easier to use. We packaged it all in our completely new design and branding. Here are some of the features: — Smoother User Experience: Our newest update takes care to improve the experience that you know and love, without compromise. We’ve also paid close attention to how you use our app to make it feel as natural as breathing. Try it out for yourself! — Low Data Usage is Now Even Better: Despite attempts by industry leaders like Whatsapp, AllApp still boasts of the lowest bandwidth consumption in the market. — Bandwidth Consumption of Recent Calls: See exactly how much bandwidth you are using for your recent calls. — Boosted Performance: Not only is the app even easier to use than before, it also has the boosted performance to show for it. — File Transfer: In addition to video and audio messages that you’ve come to expect from our previous versions, we now allow users to share just about any type of file directly on the app. — New Photo / Video Browser: We streamlined the photo-browser to allow people to swipe to close an already-opened photo or video in full-screen mode. — Redesigned and New Emoticons: We have refreshed the look of our emoticons and added a bunch of new ones. — Audio Calls Quality Improvements and Bug Fixes.
Version 2.0.1 released on February 23, 2017
Quality improvement and interesting ads.
Version 1.0 released on May 20, 2016
Version 1.0.1 released on June 24, 2016
• Added user profile. Now you can upload a profile photo and specify your name. • New “Low Bandwidth Mode” in Settings. If bandwidth consumption is an issue, activate the mode to use in slow or expensive satellite networks. • Support for Quick Reply in banner push notifications. Reply to a message right from the banner notification: swipe on the notification, tap Reply, and instantly send your message. • Improved reliability. • Design improvements.
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AllApp. Let's Talk for Real. Wherever you will go... Welcome to AllApp, the most advanced free HD Voice & Video calling application and messenger that will not let you down even with weak and overloaded Wi-Fi or 2G/EDGE networks. Simple facts about AllApp: • Free HD Audio Calls even under 2G/EDGE. • Free HD Video Chat at 720p resolution and realistic colors. • Free lightning-fast instant messaging. • Fast photo, video and location sharing. • Full support for our left-handed users. • Private and Secure. • Very light on resources, your battery will last up to 1.5 time longer. • Recognizes local numbers and country codes for your contacts. • Free incoming calls while abroad with our Call Forwarding. • Almost no Internet connection? Just use AllApp callback. • Calling other phones? Take advantage of our AllApp-out service with the lowest calling rates in the industry.
AllApp Ranking History | Social Networking
AllApp daily app ranking in Social Networking category for the last 30 days.
AllApp Worldwide Rankings | Social Networking
AllApp rankings per country in Social Networking category.
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Our ASO Expert, Laurie Galazzo, was interviewed by RaiseMetrics, A/B testing platform provider. Get a glimpse of her answers below. Read the full discussion on RaiseMetrics blog. Why do you think ASO has become such an important aspect of app marketing over the last few years? App Store Optimization (ASO) has become increasingly popular over the last few years, as the amount of mobile apps have kept increasing phenomenally on the stores. Indeed, with over …