In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
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Ride Limited Company,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Social Networking||2.0.0||January 23, 2017||4.26|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 879 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 2.0.0 released on January 23, 2017
AllApp team just released the newest update: Version 2.0. We’ve worked to make our most popular features even better, and our app even easier to use. We packaged it all in our completely new design and branding. Here are some of the features: — Smoother User Experience: Our newest update takes care to improve the experience that you know and love, without compromise. We’ve also paid close attention to how you use our app to make it feel as natural as breathing. Try it out for yourself! — Low Data Usage is Now Even Better: Despite attempts by industry leaders like Whatsapp, AllApp still boasts of the lowest bandwidth consumption in the market. — Bandwidth Consumption of Recent Calls: See exactly how much bandwidth you are using for your recent calls. — Boosted Performance: Not only is the app even easier to use than before, it also has the boosted performance to show for it. — File Transfer: In addition to video and audio messages that you’ve come to expect from our previous versions, we now allow users to share just about any type of file directly on the app. — New Photo / Video Browser: We streamlined the photo-browser to allow people to swipe to close an already-opened photo or video in full-screen mode. — Redesigned and New Emoticons: We have refreshed the look of our emoticons and added a bunch of new ones. — Audio Calls Quality Improvements and Bug Fixes.
Version 2.0.1 released on February 23, 2017
Quality improvement and interesting ads.
Version 2.0.2 released on April 07, 2017
— Edit Your Profile Picture After choosing your profile picture you can crop, move and scale the image. — New Notifications Menu in Settings Customize all your notifications in the new “Notifications” menu of the “Settings”. — New Group Chat Feature We are happy to introduce the "Group Chat" feature. Tap the "New Message" icon on the top corner of the Messages screen, select several contacts and start your group chat. — Mute Notifications You can mute notifications of conversations and group chats. Just set the length of time you do not want to be disturbed by sound, vibration, and banner notifications. — Bug Fixes and Performance Improvements
Version 1.0 released on May 20, 2016
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AllApp. Let's Talk for Real. Wherever you will go... Welcome to AllApp, the most advanced free HD Voice & Video calling application and messenger that will not let you down even with weak and overloaded Wi-Fi or 2G/EDGE networks. Simple facts about AllApp: • Free HD Audio Calls even under 2G/EDGE. • Free HD Video Chat at 720p resolution and realistic colors. • Free lightning-fast instant messaging. • Fast photo, video and location sharing. • Full support for our left-handed users. • Private and Secure. • Very light on resources, your battery will last up to 1.5 time longer. • Recognizes local numbers and country codes for your contacts. • Free incoming calls while abroad with our Call Forwarding. • Almost no Internet connection? Just use AllApp callback. • Calling other phones? Take advantage of our AllApp-out service with the lowest calling rates in the industry.
AllApp Ranking History | Social Networking
AllApp daily app ranking in Social Networking category for the last 30 days.
AllApp Worldwide Rankings | Social Networking
AllApp rankings per country in Social Networking category.
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Ever wanted to learn App Store Optimization in a fun and easy way? App Store Optimization can be quite overwhelming and it’s not always easy to understand its various aspects. Laurie, our content strategist, came up with this funny but useful presentation on ASO where she’s comparing your app to something you would not expect! Check it out right now to discover what it is… Please let us know in the comments if Laurie succeeded …