This week’s guest post goes to Whalla Labs, mobile app development company. At WWDC16, Apple introduced the arrival of Search Ads, which will be displayed in the App Store search results. But how and when will these ads appear? How will they affect App Store Optimization (ASO) and app discoverability? Everything you need to know below. Read the entire post on Whalla Labs blog. App Store discoverability: looking for a needle in a haystack App …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Entertainment||1.4||October 27, 2016||2.57|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description is way too short.
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You have 61 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.4 released on October 27, 2016
- sharing with your friends got (loads) better. you can now reply to what your friends send you. - overall bug fixes & improvements, amaze now runs faster than ever
Version 1.3 released on October 19, 2016
Oh man do we have an update for you... First off, there are now a bunch of amazing videos mixed in with the amazing images we show you every day. Then there's the small matter of sharing... previously you were able to share to Facebook Messenger... now you can share to ... well... everywhere. Oh and we made it super simple to share all of the amaze-ness with your friends who also have amaze, 2 taps and you just made your friends laugh. (Why not send us something, too? We took the liberty of inserting us into your friends-list... we hope you don't mind.) (We might also send you some of the funny stuff we find for you every day from time to time, so watch out for that. -- If you accepted notifications when you installed the app we'll make sure you know.) That's all for now, but watch this space, we have a lot of stuff in the pipeline!
Version 1.2 released on October 14, 2016
critical bug fixes performance improvements
Version 1.1 released on October 11, 2016
Amaze is way more amazing with friends, so now you can easily invite yours. If your friends need convincing you can send them some amazing content easily using the new share experience. You can now give us permission to send you push notifications so we can let you know about all the amazing new things we dig up for you every day. P.S.: we fixed a bunch of annoying bugs we had in the first version, too.
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amaze shows you the funniest stuff on the internet, everyday.
Amaze App Ranking History | Entertainment
Amaze App daily app ranking in Entertainment category for the last 30 days.
Amaze App Worldwide Rankings | Entertainment
Amaze App rankings per country in Entertainment category.
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App reviews are gaining more and more importance in terms of ASO. Especially since the last change in the App Store algorithm, aiming at “humanizing” the app world… Like a small tree in the tropical rainforest… Today, there’s more than 1000 new mobile apps launched everyday and a total of over 1,000,000 in the App Store. Your app stands no chance to be seen by users if you don’t work on several factors in order …