This guest post is brought to us by Andrew Hubbard, founder of App Publishers Paradise: useful mobile app marketing resource. In this article, Andrew underlines the importance of App Store Optimization (ASO) in a Facebook App Install Ad Campaign. Find out how to get cheaper app installs through ASO. If you’ve ever run any sort of paid user acquisition for a mobile app, I’m sure you focused heavily on targeting the right audience and creating an …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Travel||4.9.0||November 16, 2016||2.52|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 2361 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 4.9.0 released on November 16, 2016
- New and improved seat map design - iOS 10 users can keep friends and family informed and entertained with the new American Airlines sticker pack in iMessage - Other bug fixes and small enhancements
Version 4.8.0 released on September 13, 2016
- We now support iOS 10 - We’ve made a few enhancements to the push notifications experience.
Version 4.7.0 released on July 23, 2016
We fixed a bunch of little things (but we don’t want to bore you with the details). Enjoy!
Version 4.6.0 released on June 04, 2016
- Get notifications on the fly. Now you don’t have to add your mobile boarding pass to Wallet to get flight updates. Simply enable notifications and we’ll send updates for flights on your home screen. - Various bug fixes
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With the American Airlines app, you’re covered with the information you need exactly when you need it. Curious about traffic to the airport? Need a mobile boarding pass? Wondering where the closest Admirals Club® lounge is located? All of this info, and more, is available at your fingertips. - Dynamic home screen: Knows where you are in your travel journey and gives you easy access to the right tools at the right time. - Mobile boarding pass: Check in for your trip and retrieve your mobile boarding pass. No need to print, and it’s updated along the way. - Flight updates: Get the latest flight updates by simply retrieving your reservation and allowing American Airlines to send notifications to your mobile device. - Interactive terminal maps: Navigating airports is a breeze with our interactive terminal maps. Find the closest Admirals Club lounge or get directions to your connecting gate. - AAdvantage® account details: Review all the details of your AAdvantage account right from the app. Not an AAdvantage member? Sign up today. - Upgrade your seat: Request and purchase upgrades with ease. Want to see where you are on the list? The app displays the upgrade standby list within four hours of your scheduled departure. - Seat selection: Select or change your seat within the app. Just pick the one you’d like and change it on the spot. - Track your bag: Know exactly where your bag is from the time it leaves your hands to when you extend the handle at your final destination. - Save your reservation: Your recently viewed reservations are automatically saved in the app so you can easily grab the details for your next flight in seconds. - Quick interactions: The American app utilizes 3D touch and is Apple watch compatible, giving you quick access to the most important info. - Wi-Fi access in the air: Don’t forget on flights with Wi-Fi, you can use the American app and aa.com at no cost. There’s a new group of flyers out there – The World’s Greatest Flyers. They know that having the right travel tools contributes to a great experience. New with iOS10, the sky’s the limit with the American Airlines sticker pack! Let friends and family know that you’re traveling, headed to the Admirals Club® lounge to take it easy before taking off, snapping photos at 30,000 feet or that you’ve arrived. Contact Us: 1-800-222-2377
American Airlines Ranking History | Travel
American Airlines daily app ranking in Travel category for the last 30 days.
American Airlines Worldwide Rankings | Travel
American Airlines rankings per country in Travel category.
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App Keyword Tool
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Your app is great, your icon stands out, your screenshots are done… it’s now time to write your description! I know, I know… it’s not the most exciting part, but it is still a very important factor to work on in your App Marketing strategy. Let me help you with these 5 tips to write the best description possible… Why description matters… A LOT Description copy can be really tricky. Optimizing it is however a …