This week, we’re having the pleasure to collaborate again with Stefan from Leanplum (mobile marketing platform). In this post, Stefan gives us 4 steps to improve app retention. Discover actionable techniques that will help boosting your app retention rate. Research has repeatedly shown that mobile user retention is a challenge. Many mobile teams pride themselves on their acquisition strategies and “growth hacks,” but the fact remains: for every user who downloads your app, only a …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Travel||2.2.13||August 01, 2017||2.07|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 620 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 2.2 released on April 15, 2015
Now includes purchasing multi-ride tickets and monthly passes. Added native support for iPhone 6 and iPhone 6 plus screens.
Version 2.2.1 released on July 08, 2015
We've updated the colors and icon. Plus bug fixes and more.
Version 2.2.10 released on January 24, 2017
Version 2.2.11 released on April 18, 2017
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Discover the convenience of traveling with Amtrak. With the Amtrak app you can get simple and intuitive access to all the travel information you need, whenever you need it. • Show your eTicket while onboard, including multi-ride and monthly passes. • Purchase one-way, roundtrip, multi-ride and monthly tickets • Check train status • Search for station information • Save trip information to your phone calendar • Load your eTicket into Passbook™ • And so much more All this, without the hassle of your laptop, making calls or printing your ticket. For help or feedback on the Amtrak app, go to amtrak.com/contact-us.
Amtrak Ranking History | Travel
Amtrak daily app ranking in Travel category for the last 30 days.
Amtrak Worldwide Rankings | Travel
Amtrak rankings per country in Travel category.
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Once again, we’re having the pleasure to collaborate with AppLift - mobile app marketing platform. This guest post reviews the four most important things to do before your app launch. A great pre-launch strategy can help growing your user base before the app is even on the store yet. Read the rest of this post on AppLift blog. As an app developer or marketer, do you know how important it is to have strong app launch strategy? …