This new guest post is brought to us by Max Hornostaiev, CTO of Erminesoft, app development company. Picking a contractor for mobile app development for your business is a very crucial moment. Let’s see what often happens when someone has an idea to develop a mobile application for Android or iOS. What is the typical contractor choice process for a newbie? An idea bearer starts to frantically recall familiar programmers to find out whether someone …
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Anthem Blue Cross
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Medical||7.4.5||November 12, 2015||3.2|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 533 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 7.4.4 released on October 30, 2015
• Get more personalized information while estimating a cost of a procedure (available for some plans). • We’ve been listening. Bug fixes and upgrades to make the app easier to use.
Version 7.4.5 released on November 12, 2015
• Bug fixes and minor enhancements
Version 7.2.2 released on September 22, 2015
• Easier access to your health savings account (HealthEquity HSA or HRA) • Share the app with friends and family on Facebook • We’ve been listening. Bug fixes and enhancements to make your experience better. • Optimized for iOS9
Version 7.1.2 released on August 01, 2015
Sign in with just a fingerprint using Touch ID Using ID cards is easier Bug fixes and updates based on customer feedback
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Manage your health care and coverage anytime through your mobile phone. • Find a doctor or urgent care and get directions • View, fax or email your Anthem ID card • Refill your prescriptions • Plan for future health care costs • Submit claims and upload documents by taking a picture from your phone (available for some plans) • Chat with Customer Service (available for some plans) Not an Anthem BlueCross member? You can still use this app to find doctors or urgent care centers near you — and also shop for health coverage.
Anthem Blue Cross Ranking History | Medical
Anthem Blue Cross daily app ranking in Medical category for the last 30 days.
Anthem Blue Cross Worldwide Rankings | Medical
Anthem Blue Cross rankings per country in Medical category.
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App Keyword Tool
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This week, we had the pleasure to collaborate with Steve Young, mobile growth hacker and founder of Appmasters.co. His website is dedicated to useful app marketing resources and courses. Discover the first part of our guest post on app keywords. Read the rest of this blog post here. We always say that finding the best keywords for an app is not an easy task. If you’re new to App Store Optimization (ASO), you might be wondering why. Well …