This week, we’re proud to collaborate once again with AppsFlyer, Mobile and App Analytics expert. Discover the first part of our guest post dealing with App Analytics and ASO. Read the rest of this blog post here. The popularity of mobile apps continues to grow, keeping pace with the ever increasing public demand. Actually, we count more than 85 billion apps downloads on the Apple App Store since its launch in 2008. App Store Optimization (ASO) is getting …
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Anthem BlueCross and BlueShield
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Medical||7.4.4||October 30, 2015||4.42|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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You can improve it by adding a few relevant keywords. Check out our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 544 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 7.4.4 released on October 30, 2015
• Get more personalized information while estimating a cost of a procedure (available for some plans). • We’ve been listening. Bug fixes and upgrades to make the app easier to use.
Version 7.4.5 released on November 12, 2015
•Bug fixes and minor enhancements
Version 7.2.2 released on September 21, 2015
• Easier access to your health savings account (HealthEquity HSA or HRA) • Share the app with friends and family on Facebook • We’ve been listening. Bug fixes and enhancements to make your experience better. • Optimized for iOS9
Version 7.1.2 released on August 01, 2015
Sign in with just a fingerprint using Touch ID Using ID cards is easier Bug fixes and updates based on customer feedback
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Manage your health care and coverage anytime through your mobile phone. • Find a doctor or urgent care and get directions • View, fax or email your Anthem ID card • Refill your prescriptions • Plan for future health care costs • Submit claims and upload documents by taking a picture from your phone (available for some plans) • Chat with Customer Service (available for some plans) Not an Anthem BlueCross BlueShield member? You can still use this app to find doctors or urgent care centers near you — and also shop for health coverage.
Anthem BlueCross and BlueShield Ranking History | Medical
Anthem BlueCross and BlueShield daily app ranking in Medical category for the last 30 days.
Anthem BlueCross and BlueShield Worldwide Rankings | Medical
Anthem BlueCross and BlueShield rankings per country in Medical category.
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Today’s guest post is brought to us by Steve Young, indie app developer and founder of AppMasters.co. Don’t hesitate to download his free App Marketing Resource Kit to maximize your app traction. In this article, you will discover his 7 step process to boost your app downloads through media coverage. Find out Steve’s tips & tricks to get your app covered by big publications. Did you know that getting press coverage for your app launch can drive …