App Store Optimization is absolutely essential in any app marketing strategy. It can drastically help apps to stand out from the crowded App Store that today counts more than 1.5 million apps. The principal goal behind ASO is to increase app rankings and organic downloads. ASO is often compared to SEO (Search Engine Optimization), aiming at optimizing website’s visibility in search engines. However, if both of these rely on the same core principle, they do …
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Aurora Now - Northern Lights
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Weather||1.3.1||May 23, 2017||3.88|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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You can improve it by adding a few relevant keywords. Check out our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 898 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.3.1 released on May 23, 2017
Fixed broken image
Version 1.3.0 released on February 15, 2017
- Added list of our other apps
Version 1.2.3 released on January 25, 2017
- Bug fixes
Version 1.2.2 released on October 15, 2016
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Aurora Now provides real time predictions regarding the chances for auroral activity at your specific location right now as well as a forecast for the coming 30 minutes. One of the most popular services we provide is the local aurora alert service. You can get instantly notified when there is a high chance for auroral activity at your location without having to check the app all the time. You can also get alert services for the solar wind data and Kp index. These extra services can be purchased within the app. The app also provides predicted and observed Kp index, solar wind data directly from DSCOVR, such as solar wind speed and magnetic field (Bz and Bt), and graphs with recent data to help you predict auroral activity. The app focuses much on the activity right now, but we also added a 3 day Kp forecast which can give you a hint which days you could expect higher activity. Enjoy!
Aurora Now - Northern Lights Ranking History | Weather
Aurora Now - Northern Lights daily app ranking in Weather category for the last 30 days.
Aurora Now - Northern Lights Worldwide Rankings | Weather
Aurora Now - Northern Lights rankings per country in Weather category.
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This is our second Interview from our ASO expert Benjamin, from Growfirst. Learn more about Benjamin and get insights on his app marketing experience with the German market. 1. Tell us a bit about yourself and your company? My name is Benjamin, I’m 25 and together with my partner Johannes von Cramon and the app agency Next Munich I started “Growfirst” in early 2016. It’s basically a mobile marketing consultancy/agency with a strong focus on …