This week, Laurie Galazzo, our Inbound Marketing Manager, has answered the questions of Artyom Dogtiev from BusinessofApps. Here’s a preview of the interview. Read the full discussion right here. App Store Optimization (ASO) has become one of the major app marketing techniques. ASO is what drives native traffic for mobile apps on both iTunes App Store and Google Play. It’s equally important for a small indie app developer and a big app company powerhouse to …
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Optime Software LLC,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Games||1.56||July 23, 2015||3.61|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 829 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have screenshots with the optimized screen dimensions for each device. We hope that users can see how great your app is. Make sure that your first two screenshots showcase your best features, as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.56 released on July 23, 2015
• We broke the app in the last update. We fixed it in this one. • Updated for iOS 8 • Improved AI engine • Minor bug fixes
Version 1.55 released on July 23, 2015
***** Please note: This update does not properly restore existing saved games from earlier versions of the app. If you experience issues with the app after installing this update, please delete the application and reinstall and the issues should be resolved. Please accept our apologies for the inconvenience. A new update will be available soon which fixes this issue. • Updated for iOS 8 • Improved AI engine • Minor bug fixes
Version 1.50 released on February 03, 2014
* Minor bug fixes
Version 1.45 released on October 12, 2013
• Updated for iOS 7 • Minor bug fixes
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Play the classic game of Backgammon on your iPhone or iPod Touch for free! Backgammon Free is the best free Backgammon app available for iOS. Backgammon Free supports both 1 player and 2 player gameplay, so you can play against friends or test your skills against a challenging computer opponent. Backgammon Free includes a host of exciting features, including: • Outstanding AI with three difficulty levels • Highlighting of possible moves • One touch or double touch move entry • Match play to a configurable number of points • Undo function • Configurable player names and score tracking • Automatic save when you exit or suspend the app • Great graphics and awesome sound effects If you've been looking for a great Backgammon app for your iPhone or iPod Touch, look no further. Download Backgammon Free today!
Backgammon Free Ranking History | Games
Backgammon Free daily app ranking in Games category for the last 30 days.
Backgammon Free Worldwide Rankings | Games
Backgammon Free rankings per country in Games category.
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In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …