This week, we’re interviewing Nathan Vander Heyden, founder of TranslateLab (app localization agency). Discover the atypical background of Nathan, who started as a freelance translator and ended up founding his own company to help indie developers localize their App Store Optimization (ASO) globally. 1. Tell us a bit about yourself and your company. How long have you been involved in ASO or app marketing? I started working as a freelance translator, mainly in the automotive …
United States / US English
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Finance||1.11.5||December 06, 2016||4.75|
ASO Score & Checklist
- ● App Name
Your app name looks great!
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Don’t forget to include the most important and relevant keywords for your app. They have a huge weight in the App Store algorithm. This can therefore improve your discoverability. No idea? Check out our Keywords tool.
- ● App Description
Your app description seems to be too short.
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It's only 803 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.11.5 released on December 06, 2016
Every update includes improvements for speed and reliability. If there are new features I'll highlight them for you within the app.
Version 1.11.4 released on November 26, 2016
• Minor Fixes
Version 1.11.3 released on November 12, 2016
• iOS 10 Ready • Debug Support
Version 1.11.2 released on September 10, 2016
• Debug Support
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App Keyword Tool
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Once again, we’re having the pleasure to collaborate with AppLift - mobile app marketing platform. This guest post reviews the four most important things to do before your app launch. A great pre-launch strategy can help growing your user base before the app is even on the store yet. Read the rest of this post on AppLift blog. As an app developer or marketer, do you know how important it is to have strong app launch strategy? …