App Store Optimization is absolutely essential in any app marketing strategy. It can drastically help apps to stand out from the crowded App Store that today counts more than 1.5 million apps. The principal goal behind ASO is to increase app rankings and organic downloads. ASO is often compared to SEO (Search Engine Optimization), aiming at optimizing website’s visibility in search engines. However, if both of these rely on the same core principle, they do …
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Barnes & Noble
Barnes & Noble,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Books||3.1||March 13, 2017||2.6|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1482 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 3.1 released on March 13, 2017
Version 3.0.0 released on March 14, 2016
Version 3.0.1 released on September 15, 2016
Version 2.3.0 released on August 31, 2015
• Store Locator Enhancements • Push Notification Enhancements • Search by Scan Enhancements • Bug Fixes
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Put the World’s Largest Bookstore on your iPhone! The official Barnes & Noble iPhone app is the ideal store companion for book lovers who want quick and easy access to the world of books. Use your iPhone to search, browse, and shop for millions of items. Our store locator will help you find the Barnes & Noble store nearest you, see upcoming events, and get directions. Plus, explore amazing, exclusive Barnes & Noble content from your iPhone including Product Details, Product Images, Customer Reviews, Editorial Reviews, Best Sellers, NOOK devices and much more. (Please note that in order to provide the best pricing for our customers, we are currently unable to provide an in-app shopping experience for Digital Content, including NOOK Books.) Features: • Massive selection of millions of Books, Textbooks, Kids' books, Magazines, CDs, DVDs, Blu-ray, Toys & Games, Home & Gift items, Gift Cards and much more • Search using your iPhone camera by scanning the product barcode or by typing your search criteria • Find your closest Barnes & Noble, get maps and directions, and view upcoming events • Wondering what to read next? Browse through different categories and best seller lists curated especially for you by our experienced Booksellers! • Fully secure. All purchases go through the secure Barnes & Noble systems • Access your purchase history and manage your Barnes & Noble account all through the app • Reserve items to be Picked up in Store right through the app
Barnes & Noble Ranking History | Books
Barnes & Noble daily app ranking in Books category for the last 30 days.
Barnes & Noble Worldwide Rankings | Books
Barnes & Noble rankings per country in Books category.
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App Keyword Tool
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Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
We had the pleasure to contribute to the blog of ASO-Perform-Apps (German ASO consulting company), founded by Maximilian Lehmann. In this post, we give app developers and marketers a few hacks to increase their app retention through push notifications. Discover how to keep your users with these 4 easy techniques. Read the entire post on ASO-Perform-Apps blog. 4 Definitive Hacks for an improved App Retention A few years ago, mobile marketing was driven by installs …